New campaign site for LYNX Vice. A very cool viral idea, which really gets the user interacting with the site/brand. Great use of video. You play the new detective, trying to solve the serial cases of nice girls turning naughty.
A Morgan Freeman lookalike detective helps you through the investigation, where you examine each crime scene to find the clues. User interacts with the seen and uses real detective tools (UV lights, cameras etc) to collect the clues. I have only done the Locker Room, but it’s got me coming back…
Excluding Africa, this looks to be a global campaign site.
