1.4.2008: We are delighted to announce the arrival of TrustBanners – a scientific breakthrough in advertising. The results come about from 18 months of research with Professor Olaf. Prilo an expert in the study of brain function.
Below: The dots stimulate both left and right eye individually, stimulating the human mind to feel compelled to immediately consume or purchase the subject matter in the middle (eg: the apple shown). The animated version of the image below can be seen (here)
The Amazing Facts from viewing a TrustBanner:
- 87.9% average increase of product desire in test subjects.
- 76.4% switched brands after seeing a single TrustBanner
- 63% purchased consumable products within 7 days.
- No Click / CTA required. Can be applied to any banner ad.
WATCH THE VIDEO OF TEST SUBJECTS:
We look forward to hearing all you feedback and everyone enjoying TrustBanners in your favourite websites soon. 
March 31, 2008 at 1:04 pm |
Where can I see a trust banner in action? – these are awesome – I can’t believe nobody has done this before.
March 31, 2008 at 1:06 pm |
I found this difficult to beleive at first but then I looked at the scientists linked in page and watched the user test subjects and now I’m not sure. Does anyone know if this is real?
March 31, 2008 at 1:08 pm |
This makes me really angry. I never liked apples and I DON’T WANT to like apples. I will NEVER look at one of these things if I see one.
March 31, 2008 at 1:10 pm |
@Dana – it says that if you don’t like Apples all you do is you “CLICK THE TRUST BANNER 5 TIMES” and it sends a reverse signal.
March 31, 2008 at 1:12 pm |
I need to eat more fruit. Bring these on. I’ve watched that apple one with the flashy dots 5 times just to make sure.
March 31, 2008 at 1:16 pm |
I’m going to wait till tomorrow to read this
March 31, 2008 at 1:43 pm |
WTF. Is no one else seriously pissed off with this? What r u fools not gettin????? Its like them ads they did where they show u 1 frame and you never know u saw it. THESE ADS GOT TO BE BANNED ASAP.
March 31, 2008 at 1:59 pm |
There already exists laws in relation to mind control such as using hypnotic techniques and hypnotic language in sales so I’m sure the same thing will happen with this
March 31, 2008 at 2:43 pm |
We were all talking about this in the office – because you have to look at it for five seconds maybe it’s like an OPT IN system? So… if you don’t want to be made to buy it you just look away before 5 seconds is up.
March 31, 2008 at 5:05 pm |
I’m going to get one made with my face on it.
March 31, 2008 at 5:32 pm |
hehehe. if you look at a trust banner with a message not to look at trust banners then it warps the space time continuum and that’s how you create time travel
March 31, 2008 at 10:42 pm |
Nope didn’t do anything for me. Could go for a smoke though.
April 1, 2008 at 12:14 am |
Very nice guys! It’s not April 1st yet in the UK though
April 1, 2008 at 3:23 am |
this is crap
April 1, 2008 at 7:22 am |
It’s real I just bought 200 cans of Pepsi. HELP!!!!!
April 1, 2008 at 7:27 am |
Stupid. Very stupid.
April 1, 2008 at 7:27 am |
Genius! I hope you’re considering submitting this for the Nobel Prize. Purely inspirational on all levels. Well done!
April 1, 2008 at 7:40 am |
Love it! Happy Fools day:)
April 1, 2008 at 10:10 am |
You marketing guys are fucking morons.
April 1, 2008 at 10:40 am |
what a load of BS
April 1, 2008 at 10:57 am |
i think i’m gettin more attention to the dots than the actual product.
hmmm been looking at that pepsi banner ……….. but i still feel like coke
April 1, 2008 at 11:04 am |
These are the most effective banners ever! Not only will I immediately implement them into my own work and deploy them across every campaign I work on, I will happily and obediently respond to their beautiful simplicity and mind-numbing wickedry.
Thank you Amnesia for making marketing even easier than before!
April 1, 2008 at 11:34 am |
April Fools Joke…..ha ha ha ha
April 1, 2008 at 11:37 am |
are these comments for real?? funny site, well done!
April 1, 2008 at 11:41 am |
BOOOO dont work
April 1, 2008 at 11:44 am |
This is disgraceful and should be banned. Join the facebook protest group:
http://www.facebook.com/group.php?gid=10029722289
Together we can stop this.
April 1, 2008 at 12:18 pm |
As CEO of the worlds most successful brand I am always on the look out for proven and innovative sales and marketing techniques. This is the greatest idea since posting pictures on the web. How do I jump onto this bandwagon (buckets of cash to follow). Please reply.
April 1, 2008 at 1:12 pm |
april fool didn’t trick me at all~ but sure i believe a nice start for something viral.
April 1, 2008 at 3:02 pm |
come on people… its all fake! I wanted to buy the worm.
April 1, 2008 at 4:54 pm |
We’ve had a few people wondering why they suddenly want to buy apples but seem unnaffected by the can of Pepsi shown. The answer is that the Pepsi ad is only running the micro dots at 15 frames per second – ie: it’s just a demo.
The apples trust banner is running the full 90 frames per second so we’re expecting greengrocers around the world to experience rapid sales, and people to become very healthy
To the CEO above – buy stocks in apples asap.
April 1, 2008 at 5:31 pm |
Professor Olaf. Prilo.
April Fools.
Cute!
April 1, 2008 at 9:04 pm |
SEE IT IN ACTION: The first live TrustBanner ads will be deployed into the Australian online marketplace at 12.01am on April 1 2008, and rolled out internationally over the following 24 hours.
Bit Funny if it’s on April Fools!!!!
April 2, 2008 at 12:35 am |
I don’t get it. Maybe it would be funny if banner ads weren’t actually that effective in the first place.
Oh..
April 2, 2008 at 1:50 am |
mmmmmm… apples….
April 2, 2008 at 2:44 am |
[...] technology New advertising technology that you will probably want to get on your websites: Trust Banners. Pretty cutting [...]
April 2, 2008 at 5:39 am |
Professor Olaf. Prilo
Did anyone notice that Olaf. Prilo is an anagram for April Fool ?
April 2, 2008 at 9:29 am |
Must…have….apples
April 5, 2008 at 2:56 am |
its not real, do you all even LOOK at the date? (April 1st) ?
April 7, 2008 at 6:52 pm |
What A Crock Of S***.!!!
If anything, it made me pissed off.!!
Coz the ” Dots ” were ANNOYING THE CRAP OUTTA ME.!!
NO-ONE can make U buy something, just by showing U a TrustBanner.??
Hahahahahahahahahahahahahahahahahahahahahahahahahah … BULL****
April 23, 2008 at 3:28 am |
I call BS. The only thing the banner made me think of is how much time it wasted. Sorry, showing me an apple when I don’t like apples i not going to make me want to buy one, even if you interspliced it with subliminal porn.
April 25, 2008 at 2:20 pm |
*Bwah! ha haha haha! Good one Amnesia design…
May 7, 2008 at 8:48 am |
uh…did that really work for any of you? I have no desire to purchase nor drink pepsi, a far less superior product than coke. Apples are good, however.
August 20, 2008 at 2:59 am |
Trust banners are great i used for a good cause like eating healthier, but subliminally brainwashing someone to vote for a certain candidate in and election should be illegal.(that is currently going on in Australia)
October 17, 2008 at 6:38 pm |
Lol april fools!
December 12, 2008 at 11:51 pm |
is tis for real?
March 24, 2009 at 6:27 am |
Looks like a f*cking cherry to me. Mmmm…cherry Pepsi!!
June 28, 2009 at 8:40 am |
um, if this is accually real, which i doubt it is, the information they published on this page states that the flashing lights are at a rate of 90 frmes per second… a standard computer screen (flatpanel) opperates at 60-75 frames. so i dont see how it possible unless your web surfing on a television.