Paul Strange Presents. We explain what it is…

Sydney has been invaded by these posters taped onto telegraph poles. The only instruction is “Type this into Google”. So if you’ve typed “Paul Strange Presents” into Google and ended up here, the Paul Strange Google master plan might not be working quite as well as it should. After all we could tell you anything…

So is asking people to type something into Google a good marketing strategy? Well it’s risky… you need to understand how search works – because if a powerful site starts to use the same keywords then you may not end up being top of the list in Google. If you really want to guarantee your placement at the top you probably need to buy SEM ads (as indicated by the red squiggle below) but that may cost money, and considering you just told everyone your search strategy there may be people that can ride off your marketing with little effort.

BTW: If you are actually interested in Paul Strange and want to know more about the house music scene in Sydney, go back to Google and keep looking… it’s there somewhere.