Honda Lets it Shine with ‘Let it Shine’

Check out this new ad for Honda by Wieden + Kennedy in Amsterdam that uses a pantload of cars, a cool trick of perspective and some kind of crazy headlight automation program to do some pretty amazing pixel art with some LED headlights.

Back to the future

Daimler today has unveiled the F-CELL Roadster, the latest in their line of "F-Series" concept vehicles.

It’s a roadster fitted with a 1.2 kW hybrid drive – one that allows the F-CELL to reach a top speed of 15 mph and achieve an operating range of  217 miles.  From a design standpoint, however, is where the F-CELL Roadster truly shines, as it manages to blend the overall aura of the original Benz patent motor car with seating and a fiberglass front section both drawn from elements of Formula One racing.

As it is still a concept car it is not practical, but I always liked old cars and this way I could combine both worlds.

you can find more pics here.

The future of gaming

I saw this article on engadget here and was interested straight away.

There is a new service on the way where you can play the hottest games instantly through your broadband connection on your PC or MAC and even on your TV (if you buy their Micro console).

you start the game on your PC and it runs in your browser. Supposedly it can run on entry level computers and doesn’t require super expensive hardware.

Of course this will only be available in the US when it finally gets launched but maybe it will come to Oz as well.

go to the site and watch the video – its pretty cool.

Super High Definition on YouTube

Join four YT clips together and what do you get? A YouTube hack that admittedly takes ages to load …but is still worth watching just for the novelty. Enjoy. (Especially the Rick Rolling bit).
http://mrdoob.com/lab/youtube/superHD/chromeless/

Seeing space from a balloon

4 students and their teacher proved that you don’t need Google’s billions or the BBC weather centre’s resources to get to the stratosphere.

Building the electronic sensor components from scratch they managed to send their heavy duty £43 latex balloon to the edge of space and take photos and readings of its ascent.

They took some pretty cool pictures that you can see here.

I found this first here, but you can get some more information here.

Mumbrella outshines AdNews and B&T in digital

A quick look at traffic trends from publicly available data* suggests that Tim Burrowes (ex-Editor of B&T Magazine) and founder of Mumbrella.com.au has a digital strategy that is working. After only a few short months Mumbrella has passed the established ‘ad industry news publications’ in terms of overall digital traffic to its site according to Alexa. In addition Mumbrella’s 1600 followers on Twitter (here) appear to place it in a very interesting position for both sourcing and breaking news to an influential Twitter user base. Noticeably, the blog format which Mumbrella is using is paying off particularly in SEO with Mumbrella yielding solid results in Google from its stories and 83% of all traffic coming from Australia.

Above: Mumbrella matches B&T’s highs, but significantly beats B&Ts lows indicating a more healthy ‘always on’ digital presence. Source – Alexa.com.

The AdNews website currently requires a subscription to read full stories and B&T publishes a daily pdf based newsletter – a format some struggle with compared to the global trend to more open story/blog formats which allow interesting debate and comment within articles.

All three break their news in a daily email digest (numbers of subscribers currently unknown for each).

AdNews is preparing to release a new site shortly and with the largest print circulation it has a solid platform to mount an attack on its competitors. We hear it will also integrate Twitter as part of the strategy. At this point we are unaware what B&T has planned for its digital presence ongoing.

* Source Alexa.com:

How to spot a Twitter user with a ‘Fake’ Follower Count.

‘They’ have thousands of followers, they adorn themselves with Bio’s which are occasionally obscure but often that of a self proclaimed Guru …and of course you’ve never heard of them before. Should you follow them? Seems reasonable to think that IF they have tons of people following them they MUST be legitimate, right? *cough*. I have been observing various Twitter users for the past three months who offer little value, but do know one thing above all other skills they possess …how to manipulate their follower count to get ahead in Twitter.

We’re following you because… ummm… everyone else is…!

Unfortunately Twitter has no system (yet) for other users to ‘rate’ profiles and in the absence of such a system, credibility is for the most part distinguished by ‘how many followers’ someone has. The people I’m referring to in this post are the Twitter users who have discovered how to artificially increase their follower count. Read on and I’ll show you one of the ways you can spot a ‘manipulator’ simply by looking at the historical growth of their account.

Please note: I’m not in the business of naming people I’ve observed. There are no rules on how to use Twitter so technically speaking these individuals aren’t doing anything wrong per se. I even follow quite a few of them simply to observe behavioural patterns.

He’s not who you think he is:
As an example, one of the most "popular" Twitter users in Australia also happens to be one of Australia’s most infamous convicted spammers. Clearly people aren’t aware of his past when they follow him (he obviously doesn’t advertise this fact on his profile). Ironically as he started his Twitter climb to the top in early December he bragged about how he would accumulate a mass following in Twitter with ease, which of course is not that hard when you see ‘how’ below.

How?
The way this individual and others like him amassed followers so quickly was simply by regularly following as many people as possible (within the limits) and un-following anybody who did not follow back. This keeps the follower-to-following ratio roughly in check.

If you were able to break down the first few thousand followers for these people you would see the large proportion are simply ‘return follows’. I believe that a critical mass is eventually reached (usually above 5,000 followers depending on location) at which point organic follows start to occur. This is because making the top lists in sites like Grader, Twiterholic, Alltop lists etc ensures that a profile with lots of followers are ‘promoted’. Whilst many agree that retweets are the most authentic way of attracting more genuine followers, being on a top 100 list will make sure your follower count continues to rise rapidly regardless of content quality or authenticity.

Recently scripts have appeared in the public domain that auto-follow and un-follow as above. An example of one of a person using scripts is shown in a graph below, and we can see how this particular individual has amassed over 35,000 followers in just a few weeks. I am not providing locations to these tools for obvious reasons.

External Evidence:

- Ash from www.BannerBlog.com conducted an experiment where he manually followed 1000 people and un-followed them all a few days later. The net effect was he gained 350 followers. here

- @AmyIris wrote a python script to mine names from Twitterholic.com and follow/un-follow which produced similar results to the above.

- @danzarrella‘s site www.retweetability.com analyses whether or not a profile offers value based on tweets to retweets over followers. I have tested various people I thought were likely to have been manipulating follower counts and they tended to score lowly in this index. (Note this should not be taken as rule of thumb – highly conversational tweeters will also score low on this index).

How to spot a Twitter Follower Manipulator:
Disclaimer: To be used as a guide only. There are always exceptions when looking at statistical data.

Step 1: Visit http://twittercounter.com
Step 2: Type in the username you want to analyse. Select the three month period to examine.
Step 3: Watch for tell tale signs in their graphs as shown below.

Examples:

Growth profile of a regular Twitter User
Below:

A normal twitter user has the marked pattern of a steady growth. variations are rarely significant.

Below: You can see that even celebrities follow a similar growth curve although a slight "J-curve" is evident. Despite the follower traffic being on a much larger scale the variations are still minor. (Note – @stephenfry’s curve contains several unusual jumps but these have been attributed to large scale UK media coverage).

 

Manipulated Following Pattern:
Below: The following user has a marked number of days where there have been unexplainable spikes. (No evidence of Retweets or any other source explains these spikes in this instance). You can see where the true line of growth has been manipulated by mass following other users. The result is a significant jump in people ‘following back’.

Below: An example of mass manipulation by a Tweeter using scripts to increase their following to incredibly high levels in a very short space of time. These sudden jumps are a characteristic marker of follower manipulation.

Notes:
It is harder to see anomalous jumps in older twitter accounts. There are also exceptions that will cause spikes and jumps, but spikes can usually be attributed easily to a source such as massive retweets, or publicity/media.

Conclusion:
I expect to see an increasing trend in this kind of activity in the coming months as Twitter grows. There are many people who will equate a large following to something they can benefit from. Hopefully as Twitter matures as a platform, it will be harder to manipulate followers. Maybe a rating system would allow people to find great people to follow as an alternative to ‘follower mass’ alone.

Final word:
It’s up to you who you follow, but if you find you’re getting little value from this new breed of "successful" Twitter user, the best advice is to simply ‘un-follow’. You may also want to consider using www.socialtoo.com which has an interesting blacklist feature in development.

This article by @eunmac

Lynx Effect Website Archive – Webby Award Winner

http://lynxeffect.archive.amnesia.com.au/

Original Lynx Effect website (which won a Webby in 2008 created by Amnesia Razorfish) is now in it’s archived glory state in our portfolio. Clean the “Dirty Girls”, tattoo your name on some unmentionable body part – the list goes on.

Do I have a netbook or an ultra portable or a mini …?

If you are asking yourself this question, then you are in luck and you will find the answer below:

 

found this article by a frustrated Austin Modine and I hope it will help some of you to get out of this confusion

4 Things you probably never new about your mobile phone

Sorry to everyone for this useless information. Wont happen again.

Amnesia Razorfish Open Studio 2009

Open Studio 2008 was great so we thought we’d do it all again only bigger and better…

Are you a digital design student or just starting your career?

Amnesia Razorfish – AdNews Interactive Agency of the Year for 2006, 2007 and 2008 – is committed to helping young designers and students get the best start in their career possible and is hosting an evening of seminars and dialogue this 7 ^th & 8^th of April from 6pm to 9.30pm.

REGISTER ONLINE at www.amnesia.com.au/openstudio

With the success of last year’s program we’re opening our doors again and this Open Studio 2009 will be even better. For a recap of last year’s event, visit www.amnesia.com.au/openstudio2008

Open Studio is open to all design students and young designers and is focused on giving practical advice on a variety of topics through short seminars and one-on-one sessions with our Senior Designers and Art Directors.

The evening runs over two nights and includes seminars and info on:

Portfolio preparation
Tips and tricks on how to prep your portfolio for interviews

Ideas out of thin air
The best techniques for creating ideas and brainstorming

From student to designer
How one of last years’ Open Studio attendees ended up working full time for Amnesia Razorfish

A different side of social
Facebook, MySpace and Twitter like you’ve never seen them before

Designing and developing with Flash
The dark art of Flash explained

Portfolio review
We’ve seen a lot and can help you tweak yours

Creative surgery
Designer’s block? Get some advice from our Art Directors

Best of all, it’s totally free, no strings attached!

Space is very limited and it’s first come best dressed, so register immediately to avoid disappointment.

Learn more at www.amnesia.com.au/openstudio

Details emerge for iPhone OS 3.0

Yesterday, Apple released details about the upcoming iPhone OS 3.0 which adds a bunch of new things iPhone owners have been asking for… but leaves a few out.

The next version of the OS, which will arrive mid-year will offer developers “over 1000 new APIs” to work with.

Highlights of the feature-set include:

• Cut, Copy and Paste! – and about time too.
• MMS! – Quite frankly the lack of MMS was embarrassing to me and a source of amusement for those around me.
• In-App purchasing – A cool idea, but a way for iPhone app developers to potentially nickel-and-dime us to death.
• Peer-to-Peer connectivity – LAN games? Sweet.
• Push notifications – Developers will be able to build message, sound and badge alerts into their apps.
• Landscape keyboard available everywhere – Write texts and emails with a larger keyboard.
• Voice memos – No need to buy a separate app for this now.
• System-wide search – Easily find things in your messages, notes, mail and media files.

Sadly, the capability for applications to run in the background and (official) video recording using the camera is still out.

TUAW.com have a feature round-up here.

Apple have also released a video of the full presentation here.

Fake Stephen Conroy Twitter account censored by Telstra?

Note*:
The @stephenconroy Twitter account has ‘reappeared’ since the initial writing of this article. It was certainly down for us (which the SMH also points out below).

Update:
- Telstra has published some ‘facts’on the situation (here):
- @StephenConroy has stated he has been asked to stop Twittering (here).

Much more than a prank – a piece of Twitter History:
So the Twitter account @stephenconroy as written by Leslie Nassar, a Telstra employee, was today shut down. Whilst some called Nassar a prankster, those who followed @stephenconroy know that this was a brilliantly written, satirical, entertaining and fun parody that was never in doubt as a fake. In fact it brought some well needed humour into a debate about censorship and the internet filter in Australia. We even played a part publishing a list of suspects (which really was all part of the fun and quite the opposite to being a witch hunt as some saw it).

Even the real Senator Stephen Conroy seemed to think the character was healthy satire (as stated in an SMH article), and >1500 followers on Twitter were regularly drawn into @stephenconroy’s daily musings and conversations. Amongst the followers were many of the “Twitterati” (high reach Twitter users) as well as journalists and other key influencers. It is safe to say that Nassar has a strong base of support in the community.

The Censorship Debate:
It raises an interesting debate and all eyes will now be on Telstra to handle the matter with dignity and fairness. There is clearly a conflict of interest for the corporation given its pending deals with the government. However most neutral observers would agree that Nassar kept the debate a considerable distance from his employer. The broader reaction has been one of disappointment at the termination* of the @stephenconory twitter account (although it is suspected that Nassar may have removed this to avoid conflict with his employer). Many consider the profile a part of Twitter nostalgia given the brilliantly written tweets that were posted daily. History has shown that brands that censor rather than support in these situations do not fare well. We’ve set up a poll below to let you voice your opinion:

TAKE PART IN A POLL:
Did Telstra make the right decision in silencing @stephenconroy?
http://twtpoll.com/3gzjri

Finally:
If you feel strongly (ie: should Telstra ask Mr.Nassar to continue to run the @stephenconroy account please post a comment below).

Todays smh article:

Click image to visit SMH story above.

The Aussie Freefall Challenge: wherein we ask someone to jump out of a plane

A while ago, we got a brief: a campaign with no media, only social, to support the Aussie Home Loan Guarantee. Along with the brief came a TVC, which depicted a mortgage broker jumping out of a plane, promising $300 to anyone who he couldn’t find a better home loan deal for.

Mid-way into our second brainstorming session, a bit of a ridiculous comment was made: why don’t we throw a real mortgage adviser out of a plane?

It stuck.

Today we launched the Aussie Freefall Challenge, and the star of the show is Duane Brown: a karaoke-loving, soccer-playing, Glenmore Park-dwelling husband and father of two. He’s been with Aussie since 2007 and last year was awarded NSW/ACT’s Mortgage Adviser of the Year. And we get to chuck him out of a plane. Laurel asked us if he was a fake person; we promise, he’s not.

The mechanics of this contest are pretty simple: go to the site, pick your co-ordinates, and on April 6th when Duane straps on his parachute and lands, the person who guessed the closest location wins $3,000. (The next 50 people to guess closer get $300 cash). Bonus codes which boost chances of winning will be posted on Twitter, Facebook, Flickr and YouTube.

Oh, and if you’re interested in giving Duane some pointers, he’s all ears.

Twitter traffic in OZ – 69k in Jan 09

In response to this Tech Crunch article http://www.techcrunch.com/2009/03/13/whoa-twitter-mania/ we were keen to see the amount of Unique Visitors going to Twitter from Australian users. You will see the graph below shows similar trend line and huge growth.  The hockey stick effect has certainly taken shape and the stats for Feb will be larger again due to Rove and other mainstream media pushing Twitter.

The traffic we know is a lot larger than this as the 69,000 UV’s do not account for mobile and desktop traffic to twitter.

UK’s Guardian opens up APIs; Launches ‘Open Platform’

In what may be a watershed moment for old media, The Guardian has announced this week their APIs will now be available for third parties to develop applications using ‘full fat’ feeds and complete articles, dating back to 1999.

The move has been explained by MD Tim Brooks as a ploy to “invite the developer community in”, to keep inline with the Guardian being a “value-driven and not a profits-driven” company and to build an ecosystem around its brand.

Detailed information about the release of Open Platform can be found on the Guardian’s website. They’ve even explained how you can use the Data Store for you, should you be interested in such information.

This news comes just after the New York Times unveiled Times Extra, which features integration of related news and blog feeds alongside their online news coverage.

Expect to see more of these moves by old media who are, by all accounts, struggling to fit into a world being progressively dominated by the digital medium.

Mars, Agency.com shut down Snckrz!; Internets get pissy

Last week, the troublemakers (and I use that as a term of endearment) at POKE started up a little site called Snckrz!, which allowed users to create images featuring words and phrases of their choosing, inside a Snickers logo. The fun little site was spurred by the launch of the official Snickers site, which has been touted as “pretty but obtuse“, and urges its users to “learn to speak snacklish,” and misses the social engagement boat by about three weeks.

Yesterday, Mars sent the NYC-based agency a cease and desist, and the site was shut down at 6pm EST.

A bit of background: Tom Ajello was ECD at Agency.com, and worked on the Mars account during his tenure. According to a spokesperson, the idea the logo generation was originated while he was working on the award-winning Snickers.com, but was never developed. Ajello left Agency.com in 2007 to co-found POKE with Aaron Rutledge and Michael Kantrow.

The site, in its short existence, attracted an average visit time of 5-8 minutes and 80,000 users and, in stark contrast to the much-talked about Skittles debacle, created mostly positive interaction with the Snickers brand, even if it was an unofficial/unauthorized experience. The brandjack was explained by POKE as being created in “good faith to add a bit of utility to Snickers’ offering”.

This could have, theoretically, been integrated quite easily into the brand site (if inter-agency politics and egos didn’t play a factor the decision.*) Instead, in their short-sightedness, Mars decided to shut down the site — something that was generating no revenue except for shits and giggles.

As far as I know (and correct me if I’m wrong) but there was no offer to make use of a concept that was generating really positive conversation; conversation that Mars didn’t pay for, that wasn’t being exploited for profit, that could fall under the category of say, fan fiction. AMC got that very wrong when they first dealt with the Mad Men accounts, and then realized the error of their ways and corrected it, seeing the value of fans running the conversation (and the possible detriment of their brand if they continued to act like corporate overloads.)

There’s nothing wrong with mistakes — we’re all making them — as long as there’s a lesson learned. Mars had a perfect opportunity to turn this into something positive and instead, they’ve alienated a community who had nothing but love for their brand. The fact that the same agency/brand collaboration that bought the internet Skittles.com not two weeks ago, makes this whole situation even more headscratch-worthy. Maybe a little bit of new-fashioned engagement envy? Who knows.

*this is pure speculation on my part. I have no idea about the internal workings or sentiment around this subject.

—-

Heather Ann Snodgrass is Amnesia Razorfish’s Social Media Adviser. You can find her on Twitter here.

Radio Controller F1 car using a mobile phone

Great little video from Vodafone using the Blackberry storm to control a toy race car, then a real McLaren Formula One car. Features Lewis Hamilton.

The race around the office is gold! I want a test track like that here at Amnesia Razorfish!

Technorati Tags: Remote control,mobile,formula one,vodafone,McLaren,Lewis Hamilton

24 SSD PC – This is sheer awesome performance

Samsung needed something to showcase the capabilities of their SSD cards.

They came to the only logical conclusion… Lets build a truly awesome PC! There is no other word for it. Watch it (and they even managed to get a trampoline into the video!)

Imagine being able to open office in 0.5 seconds. As in all of office. Every single program at once.

The drives are also configured into a Raid setup so it should be extra resilient to most system and make the system easily expandable. How long until every office uses PC like this?

Who is Fake Stephen Conroy? Full list of Suspects.

This week the “REAL” Politician, Senator Stephen Conroy acknowledged the “FAKE” Stephen Conroy (http://twitter.com/stephenconroy) via (article on SMH) as “healthy satire” so we thought we would start the cheeky hunt for the person behind the mask. We don’t really want the person ‘outed’ per se as it’s much more fun not knowing, but below is the list of 25 suspects to date:

Name: Fake Stephen Conroy Location: Canberra Bio: I’m a 45 year old politician who’ll do anything to please you, baby. Don’t worry girl, I gots “protection”, and it’ll degrade my performance all night

Firstly, let us pay homage to the Fake Stephen (FSC). He’s actually pretty funny, satirical and most agree that the character is very well written. So… who’s doing the writing? We suspect it’s someone who’s already active on Twitter already – ie; they have two accounts running. At time of posting FSC is only following 69 people so we suspect that the guilty person may be linked to many of these in some way. We trawled various stats, engines and monitored conversations as well as looking through the #nocleanfeed list to come up with the following suspects… 

Update : Although we did discover the real identity of Fake Stephen Conroy during the compilation of the list, we did not include him in there. Unfortunatley the attention appears to have forced his hand  and in fact FSC outed himself a few days ago as Leslie Nasser from Telstra (http://www.linkedin.com/in/leslienassar)

The Suspects behind FST (Fake Stephen Conroy):

	Suspect	Modus Operandi	Suspect Rating
1		DuncanRiley Tipsters think that Duncan is a hot candidate for FSC. That cheeky smile which looks almost identical to FSC’s may hold the key.	9/10
2		Warlach A serious suspect, Warlach has been around long enough to know the tricks. Known to have created fake twitter accts in the past. Is FSC his creation?	9/10
3		FullTimeCasual A new entry on the list but a red hot suspect. His suspicious lack of a photo in his twitter avatar may mean he can slip into the darkness easily if found guilty.	9/10
4		DHughesy We have been informed that this infamous Aussie comedian may be practicing using FSC for some cool new comedy about Twitter. We suspect FSC’s words are too big for Hughsey, but he still makes the list.	8/10
5		BarrySaunders Normally gets highly involved in twitter conversations but not with FSC. Makes him look like a real suspect in this case.	8/10
6		Servantofchaos Respected blogger and Tweeter, possesses a similar sense of humour to FSC. A prime suspect.	8/10
7		TrevorYoung FSC insiders say suspect is based in Melbourne. Trevor Young’s writing skills certainly fit the bill as a PR WARRIOR…	8/10
8		Mspecht Definite candidate for the job and big nocleanfeed enthusiast. No twitter history with FSC makes him a suspect.	7/10
9		Turnbullmalcolm What better way to oust the current government than being the mastermind of the FSC twitter account? Must be a suspect.	8/10
10		Wolfcat Should have been in the list earlier – has been active on Twitter for a while and knows the tricks.	8/10
-		cameronreilly Top 5 Tweeters according to Grader.com, long history in the interwebs and definitely would have no fear of being FSC.	8/10
-		JonoH First person who FSC followed. Must be a prime suspect.	8/10
-		Jimboot One of the more active people in ‘nocleanfeed’ a hot tip to be FSC.	7/10
		renailemay The only published interview with FSC was conducted by the Editor of ZDNet.com.au. This makes him an instant suspect. Is this man the Peter Parker of Twitter? Hmm…	7/10
-		Silkcharm She has her mitts in everything else social so makes the list by default. Very few msgs to FSC makes her a prime suspect.	7/10
-		Jimboot One of the more active people in ‘nocleanfeed’ a hot tip to be FSC.	7/10
-		Trib With a mass of followers and outspoken character, he’s conveniently located in Canberra. Is he the real FSC?	7/10
-		Mspecht Definite candidate for the job and big nocleanfeed enthusiast. No twitter history with FSC makes him a suspect.	7/10
-		JJprojects With 3000+ followers, a twitter junkie, nocleanfilter advocate put JJ high on the suspect list.	6/10
-		Nickhodge Microsoft’s local pin up Twitter Star has a dry earthy wit similar to FSC. Talks to FSC a lot, but could this be a cover?	6/10
-		andrew303 Known to have more than one twitter account, is Australia’s most followed person on Twitter the guilty party?	6/10
-		Stephen Conroy (the real one) The perfect double bluff? You see… he’s not on Twitter, …or is he?	6/10
-		Bronwen Describes herself as combatant, maybe FSC is Bronwen’s side project. No contact with FSC to date – is this an alibi or evidence?	6/10
-		Aramadge News.com.au reporter that may see FSC as an interesting side project for a forthcoming story.	5/10
-		Granleese First person to respond to my request for information and leads about FSC. Makes him an instant suspect.	4/10
-		Mpesce One of the last remaining people with a cross on their avatar’s mouth, is this inventor the real inventor FSC?	4/10
-		Mumbrella Journo Tim Burrowes loves controversy so why not create it himself? Perfect motive with timing similar to launch of his mumbrella blog. Did FSC attract a few extra visitors?	4/10
-		Acatinatree Filmmaker. Active, lots of followers. Has a sense of humour. FSC might just be a side project for her…?	4/10
-		markpollard Strategist, highly active in Twitter, His no fear cheeky sense of humour puts him on the list.	3/10
-		KevinRuddPM He doesn’t use his own Twitter account too much – possibly because he’s so busy running the FSC twitter account.	3/10
-		eunmac As the author of this post, this could just be a diversionary tactic. Maybe I am FSC, or maybe not? Hmmm.	3/10
-		OzDJ Came up as the first suspect when I used a Twitter tool to find similar people to FSC.	3/10
-		Eskimo Sparky Husband, Father, Political impersonator? Is an instigator of prior twitter crimes such as Velociroflcoptersaurus.	3/10
-		Stilgherrian Political, outspoken, but would he send so many tweets to FSC?	3/10
-		Likeomg Social Media Advisor at Amnesia and copywriter. Would certainly possess the skills but may be too occupied by other things.	2/10
		JoelyRighteous Has not been posting much recently. Possibly to distracted by his FSC account?	2/10
		Davidlmorris Very quick to dismiss some of the suspects on the list. Is this the real FSC revealing himself inadvertently?	2/10
		LesleyWhite Conveniently “wishing” she was on the list may make her an outside possibility.	2/10
-		Julian Cole He manages to get his name on every other list so may as well stick him in this one just in case he is FSC…	2/10
-		DanWarne Another journalist for the SMH active on Twitter. Pops up on FSC’s follower list too. Is he just interested , or IS IT HIM?	2/10
-		SpellrUs Claims he should be a suspect. Always struck me as being too much of a nice guy, but you then again, those are the ones you have to watch…	2/10
-		ProBlogger Too busy tweeting tips to be a real suspect, but may be a dark horse in the matter.	1/10
		InJoke There is no chance that InJoke is the real FSC, but they felt that it would help them with the ladies if they made the list. OK good luck with that…	0/10

Breaking Update:
Suspects were seen changing their avatars to that of Stephen Conroy’s – presumably to protect their real identity.

 
Above: View in Tweetdeck as some of the accused changed their avatars.

If you are on the list but you strongly wish to deny that you are not fake @stephenconroy post a comment with your full denial and alibi.

If you really are fake @stephenconroy (and not on the list and would like to be, follow @eunmac on Twitter and DM a message. We will keep it a secret.)