Well, at least when we’re talking about ad size.
Over the past months most of our entire industry have been playing around with ad sizes on homepages everywhere, from Yahoo to MSN and AOL.
This quick article on Compete.com gives us a little interesting insight into how users and prospective customers actually behave when presented with the same ad in different sizes.
I wont give the big secret away, but you might be surprised at the outcomes of some of the tests that were done, I definitely was.
Check it out here (it’s a quick two minute read)
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It is a good read and interesting, however all the comments regarding the results are true – the metrics don’t provide total ad impressions per ad and the big one – that the ads were shown on different sites (AOL and MSN), which have different demographics etc. It’s hard to get a real feel for this one. Perhaps worth doing again and being more controlled.
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