UPDATE: An historic moment in branding?
As a result of the twitter experiment below Coke said HELLO to Pepsi via Twitter (and started following them too). [Update] Pepsi responds in kind. All within 18 hours.
http://twitter.com/CocaCola/statuses/2413906945
Pepsi replies:
http://twitter.com/pepsi/statuses/2423584043
Pepsi Canada joins in:
http://twitter.com/PepsiCanada/statuses/2423730800
And just like that, the world feels like a slightly better place.
Ahh maybe Twitter really is more than just “what I ate for breakfast.”
Thank you Coke and Pepsi for being good sports
What happened:
- We started the experiment at about 9.42am July 1 in Twitter (Original Tweet here)
- There were a significant number of RTs
- Coca-Cola responded less than 3 hours later with the tweet above.
Currently Pepsi have not replied or followed back… but we’re watching
The Original Experiment/Post:
Oh we all know Coke and Pepsi are age old bitter rivals but this is a new age of SOCIAL and we want to see something change between these arch enemies – even if it is just courtesy. Currently they are both on Twitter but at time of writing neither follows the other (http://www.doesfollow.com/cocacola/pepsi) or (http://www.doesfollow.com/pepsi/cocacola).
Join the fun: Let Coke and Pepsi know what you want: ReTweet this now!
Coke and Pespi Twitter accounts… why not end the cola wars and follow each other?
It would be like a public hug. (…Then you can go back to being rivals). So who’s first?
www.twitter.com/pepsi
www.twitter.com/cocacola
Well we want to see it happen… we’ll be watching…!
C’mon show us you have a sense of humour and do the follow!
Oh… The Re-tweets will keep coming at you until you do
UPDATED Following situation:

Post by:
-@eunmac