Cool snow projections from RedBull

Just a beautiful thing. Made by the clever people at Eness

@handypearce

YouTique – The YouTube boutqiue from French Connection

Don’t you just hate it when something you’ve thought of and presented gets made and launched by someone that isn’t you or your client. Say hello to French connection’s YouTique:

@handypearce

Have you ever wondered what a tree would say if it could talk?

… no.

Today I feel ashamed of the the industry in which I work. Although I love this idea and the experimental spirit of the project, it somehow feels wrong. Is nothing safe from the internet? Leave the trees alone is what I say.

@handypearce

Finally all my photo mistakes are being forgiven

Adobe just showcased and amazing “extra” lens that is inserted between your camera’s usual lens and its sensor and with their “magical” software you can now focus on a different part of the picture after you have taken it.

So I can give my camera to my wife to take a picture without having to worry about the result

The plenoptic lens is composed of a litany of tiny "sub-lenses," which allow those precious photons you’re capturing to be recorded from multiple perspectives. The result is that you get a bunch more data in your image and an "infinite" depth of field, meaning you can toggle at what distance you want your image to be focused after the act of taking it.

check out the demo here

unfortunately this is still a long way away from hitting the commercial market, but one day we can all take pictures and focus on the important stuff later.

@maniac13

The mobile phone of the future

and no, it’s not an iPhone.

This is a concept mobile phone of the future that was put together by Billy May. He gathered community feedback and followed up on some rather mundane visions for the mobile future to bring us the Mozilla Seabird.

The big innovation is the use of dual pico projectors on the side of the handset, which can provide different functionality based on the phone’s orientation: flat on a table they pump out the two halves of a QWERTY keyboard, up on a dock they offer the dual purpose of a large viewing screen above and a seamless projected keyboard below. Other features, like the pop-out wireless pointer / Bluetooth headset are slightly less realistic but no less charming.

unfortunately Mozilla is not planning on building this phone (or any other phone for that matter)

But check out the video – what I like is that it runs Android, but when you dock it it runs Windows 7 – nice!

simply put – I want one!

@maniac13

What I learned from #media140 – ozpolitics

This is what I learned after attending the fantastic #media140 Conference yesterday.

Comparing the presentations and discussions of Australian social media experts, journalists and MPs, to those of US Ambassador Jeffrey Bleich on Obama’s and his innovation in social media and community building, and Dr Claire Wardle’s case study on the UK election where content was key, it’s pretty stark: Australian media and politicians have a long way to catch up, don’t you think?

~ Karalee Evans, Social Strategy Manager

UK Space Agency’s digital goof: Plans Asteroid avoidance using Yorkshire Fencing Company!?

It’s been in the news UK now has its very own Space Agency.It’s a serious business and cost 40 million pounds to set up and has 230 million in funds. So how will they prevent disaster and stop asteroids (or NEO’s)? Turns out a small Yorkshire fencing company is the solution (although they probably have no idea about it yet).

http://www.ukspaceagency.bis.gov.uk/Discovering-Space/Our-Solar-System/8037.aspx

The UK Space Agency links directly to the SPACEGUARD CENTRE that will save us all if there is a problem. (original page here).

Welcome to Spaceguard, protector of the earth and asteroid attacks. Yep, they sell fences in Yorkshire…

 

Obviously this is a mistake. Rather an amusing one though…
We think they probably meant to send people to this site http://www.spaceguarduk.com/ not this one http://www.spaceguard.co.uk/

Conclusion:
Digital Marketing Lesson #276: Always check your Hyperlinks

Making stop-motion magic with the iPad

When a new bit of tech is released it’s always fun to see what crazy/creative new things people can do with it. Dentsu London, in collaboration with BERG have produced a short film exploring the idea of “Making future magic” using the iPad to “paint” 3D objects in the air and bring it all together with long-exposure photography.

Watch the video. They explain it better.

The Designer Energy Saving Light Bulb

Plumen is the antithesis of low energy light bulbs as we know them. Rather than hide the unappealing traditional compact fluorescent light behind boring utility, Plumen 001 is a bulb you’ll want on show.

The Plumen bulb uses 80% less energy and lasts 8 times longer than incandescent bulbs, giving you the opportunity to purchase an ecological product with style. It works just like any low energy bulb but it has a lot more presence.

Plumen Bulb Loop from Plumen on Vimeo.

 

@danKrause

@eunmac talks Mobile Marketing on Gruen Transfer Sessions

OK, so our ever-so-modest founder, Iain McDonald (@eunmac) is likely to have a whinge about me putting this up on our blog, but I love it so it’s going up anyway.

WATCH: The Gruen Sessions – Mobile Marketing

PS: is it just possible that he managed to surpass me on the hind leg donkey talk-off?

Jen x

MetaMirror & The Future of TV

MetaMirror is a concept, a culmination of our involvement in the Digital Home space, designed in response to new television watching behaviors.

Meta-Mirror is a concept application that delivers an enhanced television experience without disrupting the conventional expectations of home entertainment. It allows viewers to access content relevant to the program currently being viewed.

Metamirror & The Future of TV Article

 

@danKrause