Cannes Cycling Club

May 30, 2013

Is Razorfish becoming synonymous with cycling or is France simply a perfect place to see from two wheels?

As creative thinkers from around the globe flock to France’s sunny southern shores for the 2013 Cannes Lions International Festival of Creativity, Razorfish, alongside Adobe and The Weather Channel, will be two-wheeling through the city in homage to the land of the Tour.

This comes less than six months after Razorfish’s #UseMeLeaveMe tweeting bicycles made their début at the South by Southwest festival in Austin, Texas.


At that time, people navigated their way around Austin’s crowded streets using Razorfish’s GPS enabled bicycles which tweeted out their real-time locations using the #usemeleaveme hashtag. Each bike had its own name and cheeky personality, something which shone through with every tweet.

This time around, riders will be left to their own tweeting devices and no bicycle will attempt courtship on their behalf, however with multiple routes and pace options available (not to mention the accompanying mechanics and tour guides), this tour of Cannes should prove likewise unique.

Everyone is invited and if you are lucky enough to join the party, say hello to our very own Head of Strategy Ben Hourahine, who will be donning his Lycra to represent the Sydney office.

See below for specific riding dates and times and keep up to date by on Facebook ( or follow the hashtag on twitter (#CannesCyclingClub).



Did Eastwooding bruise the Internet a little?

September 26, 2012

A few weekends ago, there was a video that went around of Clint Eastwood opening for the 2012 Republican National Convention. Mitt Romney was being  nominated as the presidential candidate of  the Republican Party for the 2012 election. Clint would go on for over 10 minutes, incoherently, around how great America is and that it was time for a new president etc etc.

Don’t feel obliged to watch it; the video is only there as a reference.

What drew a lot of attention from this was the fact that during the speech Clinty started talking to an empty chair as though Barack Obama was sitting on it. A “meme” was born out of Clint’s odd behaviour called “eastwooding”, where photos of people talking to an empty chair started to pop up on the interwebz. I think it deserved a little chuckle, but that was about it. There’s so many pictures of chairs you could endure before the joke gets old really quick, i.e. 1.

Then the media suddenly got involved.

“Eastwooding makes the rounds on the web”

“Eastwooding goes viral as celebrities lampoon Hollywood icon”

“Is Eastwooding the next Planking internet meme”

“Clint Eastwood speech inspires empty chair “Eastwooding” internet meme”

I felt a bit violated.

Memes are the most democratic form of communication on the internet. It is decided solely by the citizens of the internet with their participation by sharing or creating their own. The legacy of the meme is then decided by how long it sticks around for, how many times it’s shared/ used and how many forms it takes. How much involvement can the mainstream media have until it feels kinda ‘weird’?  (Unless it’s for reporting things like this –

People decided that cats are funny and cute, therefore kajillion pieces of cat photos and videos is churned all over the internet. People decided that High Expectations Asian Father was needed to describe the unrealistic expectations of their parents . The people decided that Scumbag Steve was needed to describe the dicky things their friends did. And who doesn’t love Condescending Wonka – now there’s an outlet for that thing we always wanted to say to our friends!

Memes are decided by the internet, and if there are any outside influences trying to force it, whether it be mainstream media or commercial interests, it kinda goes against what memes ultimately stand for and the purity of its process.

Although this has left a a little sour taste in my mouth, I’m quite confident that the internet will ultimately and correctly decide whether eastwooding stands the test of time.

Google Hangout – Face Arcade

September 25, 2012

Respect to Kiwi agency Resn for creating some pretty funny hack experiments using the Google Hangout technology. Check out their mind-boggling trailer for the ‘Face Arcade’.

You can enter the Face Arcade here to join the fun.

And remember: you only need a face to play! If you enjoyed it, please show the guys some vote love on FWA.

Type by Hand

September 25, 2012

Sometimes you need to just let go of the mouse and grab a good old pencil or pen. And bang out out some lovely “Type by Hand“. Three of us signed up for this endeavor last weekend and had a blast. Run by Wayne Thompson (of the Australian Type Foundry) and Gemma Eaves (of For the love of type fame), it consisted of almost non-stop 4 hours of fast-paced drawing. What a nice change to all the computer work we are doing day in day out.

Myspace’s making a comeback…

September 25, 2012

... and it’s looking very promising.

A lot of feedback has been around the Pinterest-esque look and how sexy the video is making it out to be, but time will tell when we finally log-in and play with it (currently invite-only). Fingers crossed there will be some interesting integrations with Spotify and Soundcloud.

Never ever have greasy hands again

September 18, 2012

starting off the Tuesday with the best invention since sliced bread. OK, maybe not, but it is still pretty cool

Introducing the Popinator, a popcorn distribution machine that is voice activated. Simply say Pop and it will shoot a single popped corn in your direction and you can “easily” catch it with your mouth.


The Popinator

A binaural microphone array on the machine’s front listens for a clear “pop” voice command, determines where the command came from and shoots.

See it in action in the video below

There is no word on if this machine will ever see the day of light for all of us to acquire, but this is what the creating company (Popcorn, Indiana) had to say:

“All we have to say is: it is a work in progress right now. We certainly hope that one day it will become a commercial project, but as of now there is no shipping date and no price tag. It is purely a fun internal project we are toying with here at Popcorn Indiana. Based on the very positive responses we are getting online, we think this is well worth looking into as a commercial product.”

I really hope it does and I will install one in the office next to my desk.


First Digital Agency to Win an Australian EFFIE

September 7, 2012

We just won a silver EFFIE award for our media attribution work for Aussie Home Loans! Easily one of the most prestigious awards in Australia and the first time one has ever been awarded to a digital agency!

Our idea was to track consumers across all paid and organic channels, which enabled Aussie to monitor the full path to conversion (aka applying for a homeloan). This new model revolutionized Aussie’s digital strategy and media spend, from first contact through to the point of purchase.

A big thanks to our amazing clients Alex Crompton and Stuart Tucker, without whom this would have not been possible.

Also big congratulations to the whole team who worked across this project and the case study: Vanessa Wolff, Camilo Forero, Carly Adamis, Jen Berry, Doug Chapman and Ben Hourahine.

Given we just came off the back of winning an Australian Mobile Award for our AusPost Postcards app, it’s been a great week of recognition for our work.