Check out this new drinks brand from Singapore. It’s for those with a non-committal attitude to placing a drinks order … “I’ll have anything … whatever”. Anything is the fizzy brother and you get it in Cola, Apple, Fizz Up (whatever that is), Lemon and Root Beer flavours. Whatever is the still variety and comes in Ice Lemon Tea, Peach Tea, Jasmine Green Tea, White Grape, Apple Tea and Chrysanthemum Tea.
The genius bit is that you don’t know what you’re getting until you take a swig. Cool huh? I reckon other brands could take this concept to a new level. What brands do you think would work well with this idea? Answers on a postcard below.
Here’s the TV ad: