Obay – A Mysterious Viral campaign revealed…

This ad campaign in Toronto has caused quite a stir. A fictional product “Obay” had local consumers baffled and seeded an unprecedented amount of attention online within Digg and Flickr.

http://www.flickr.com/groups/obayads/pool/

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After a few weeks the promotion was revealed as a campaign for http://www.ontariocolleges.ca. It had a few people fooled during the initial stages, some believing that it was a new and legitimate mind controlling drug, prompting a lot of online debate.

Fantastic work, and great to see an offline campaign pick up such high levels of word of mouth online.

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