I got a lovely surprise when I checked my inbox this morning – a particularly nice ad from lastminute.com. It is a campaign for their theatre tickets business. Rarely do rm, ambient, outdoor, TV and viral meet in such an integrated way. This is a good example for all of us who think the above are exclusive entities. Have a look and let me know what you think? And if you’re a marketing manager with budget to burn on such a stunt, let’s have a beer. Enjoy.