Ladies and gentleman I give you thewayin.com.au! What is it I hear you ask? In a nutshell, it’s a big-ass treasure hunt to give away tickets to the Smirnoff Experience Secret Party 2008.
Clues are released on a blog to tickets hidden all across Australia. There is also a facebook group which gives help and exclusive clues to ticket hunters. If that’s not enough cyber-fun, there’s also a GPS ticket tracker, which is switched on from time to time. There’s even a moonvert thrown in there for good measure.
The rules are simple. First to find the tickets, wins the tickets. And there’s none of this ‘hidden under pixels’ stuff. These are in the real world… fresh air is good for you. Tickets have been found in places such as under a bench in Surfers Paradise, in a Russian deli in Victoria and even in a Russian Orthodox Church.