The latest social media blunder from Motrin Moms shows that reach and engagement isn’t everything when it comes to Digital PR.
Sure, it’s great to build awareness and hype around your brand online, but insulting your target audience probably isn’t the way to go …
Mums everywhere have taken offence to this ad which labels babies as fashion accessories. Time for some serious backpeddling.
More at Mashable: http://mashable.com/2008/11/16/motrin-moms/