You might have seen the ads on the TV with the rhino or on the buses on the way to work. It’s all about doing the dew, with the official launch of Mountain Dew in Australia.
Following on from the award winning Pepsi Australia website, Amnesia Razorfish were tasked to create an online presence for Mountain Dew. The result is a surreal experience that challenges users to ‘do the dew’. B*tch slap rhinos, ride a ferret while whacking zombies, lick putty dew drops, and surf Mount Dewmore – all in a days work. Australian users can also win $500 worth of prizes every day by captioning images.
You can take the challenge at dothedew.com.au