Terrorism: Pursue a certificate in Terrorism 100% online. Enrol today.

These may be the most offensive Google Ads ever seen. Spotted in two separate incidents next to stories about the Mumbai attacks on the site IBN Live, they’re a typical example of the tactlessness of automated ad targeting systems.

We’ve seen Google ads go wrong before, of course, but do you recall a worse slip-up in recent memory?

We know it’s not Google’s intent to offend, nor their fault that these mismatches happen…and yet we’ve got to ask: surely something can be done to prevent instances like these?

googleadterror3.png by you.

Blogged with the Flock Browser

8 Responses to Terrorism: Pursue a certificate in Terrorism 100% online. Enrol today.

  1. click the link says:

    i dont think it was google’s fault, coz when you search for the same string you get result on https://amnesiablog.wordpress.com/2008/11/28/terrorism-pursue-a-certificate-in-terrorism-100-online-enrol-today/
    so i guess it was not a slip up, but an accurate sponsored result.

  2. Why would anyone even have an ad that runs that way? If it is legitimate wouldn’t it be ANTI-Terrorism? I know [for example] that Henley-Putnam University says you can earn a Master’s Degree in Terrorism and Counterterrorism but wouldn’t someome at a SCHOOL be wise enough to make sure this type of ad would never come up?!

  3. […] 30, 2008 · No Comments Often ad servers create inappropriate on-screen combinations (example from same news topic here), but a CMS seems to be able to present tasteless combos too. If the content management system of […]

  4. tbuesing says:

    I linked to your “inappropriate google ad word” appearance since I stumbled upon this CMS-driven blunder, on the Age, presenting a USB missile launcher next to a mumbai terror article.
    http://between0and1.wordpress.com/2008/11/30/mumbai-office-warfare
    What can be done to prevent his: Maybe an exemption or special classification of certain pages of high emtional/moral/ethical interest? Putting eyeballs/manual editorial control over them? Wait for the semantic web with an ethical understanding to arrive?

  5. Rob says:

    Noone clicked on the ad?

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  7. Beute says:

    Great. 🙂

  8. Is it ok if I syndicate this post on my site?

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