New Visa ad with YouTube celeb Matt Harding

I noticed this ad last night for the first time and wanted to give massive credit to Visa. Visa has taken a famous YouTube video and transformed it really well into a TVC. The original ‘Where the hell is Matt’ YouTube clip in 2006 has has had over 12 million views, while the follow up 2008 version has hit 13 million.

YouTube – 2008 廣告 VISA Matt Harding

I haven’t been able to find an English version of this ad, but imagine a tagline like ‘stuck in japan without a yen’ for each country.

Well done Visa.

2 Responses to New Visa ad with YouTube celeb Matt Harding

  1. Pavel says:

    What a lucky guy. I should feel jealous but you have to think lucky guy to come up with such a smart idea and made it into something he can use as an income stream and do more travelling.

    Surely this will spawn a string of copycats – mime, conga, pass the balloon around the world?

    Come to think of it, is Matt really Amnesia’s own IT lead, Stephan?

  2. angegraham says:

    No, Stephan has MUCH better dance moves 🙂

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