I noticed this ad last night for the first time and wanted to give massive credit to Visa. Visa has taken a famous YouTube video and transformed it really well into a TVC. The original ‘Where the hell is Matt’ YouTube clip in 2006 has has had over 12 million views, while the follow up 2008 version has hit 13 million.
I haven’t been able to find an English version of this ad, but imagine a tagline like ‘stuck in japan without a yen’ for each country.
Well done Visa.