Whopper Virgins

image

Burger King have launched their anticipated new online campaign, Whopper Virgins. Based on the idea that you can’t get an unbiased opinion in the western world because of media saturation, BK take to the world’s most remote communities to find people that have never eaten a hamburger or been exposed to advertising.

People in urban areas of countries such as Thailand, Romania and Greenland were asked to sit a taste test of the Whopper vs the Big Mac. No surprises with the results, but I was happy to see that it wasn’t a complete landslide.

The really interesting part was where they break out the portable Burger King grill and go out to make Whoppers for people that live in really remote places. The reactions are great, particularly the guy that says he still prefers seal meat.

Check it out.

2 Responses to Whopper Virgins

  1. Burger Me says:

    This is really patronizing. You can imagine the ad agency thinking up this concept – ‘we go out and find some peasants who have never tasted a real American burger and get them to choose the best one.’
    Most of their own natural food is probably better than sh*tty mcburgerking. Maybe they should have done a nutritional comparison if they wanted to keep it real. EOM

  2. clarence says:

    C4 plastic, AK47, me….and burger king. please.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: