It seems as though a Carl’s Jr. online promotion for a free $2.75 “Famous Star” hamburger coupon went a little too viral.
The Carpenteria-based chain promptly stopped honoring the coupons
for their franchise burger after what seemed like a harmless online
promotion was supersized by the net.
During a promotion at a recent Los Angeles Lakers-New Orleans
Hornets game at the Staples Center in L.A., the 276 winning contestants
were texted a passcode and a 48-hour-only URL on the Lakers’ website,
showing where they could download their free red meat.
A day later, the URL and passcode spread faster than a Paris Hilton homemade porno. Hundreds
of bargain-hunting websites posted the URL and passcode — prompting
the hamburger outlet to discontinue honoring them amid fears of a run
on their burgers.
“We’re wanting things to go viral, just not free offers,” said Beth
Mansfield, a Carl’s Jr. spokeswoman. She said that was the first, and
likely the last, time the chain would give out free burgers that way.
From: Wired News