T-Mobile, The Beatles & 13,500 Unsuspecting Fans

In the latest in the great flashmobs being put together by T-Mobile, people were asked to show up to Trafalgar Square at 6pm on April 30th. Some were expecting dance lessons, but instead they got microphones before joining a massive sing-a-long to the Beatles’ “Hey Jude.” Pink makes a subtle appearance (a brand’s gotta get what it paid for, after all), but all in all it’s more feel-good than down-your-throat advertising. Love it.

One Response to T-Mobile, The Beatles & 13,500 Unsuspecting Fans

  1. I agree; what a great “happening.” A lot of enthusiasm in that crowd.

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