How to make a cereal pack engaging

The clever folks at Metaio have applied their augmented reality skills to the humble cereal packet.  I like how there’s no need for a special graphic – the mobile software just recognises the packaging.  Data charges aside, the content can be updated daily, creating a reason for people to interact frequently.

One Response to How to make a cereal pack engaging

  1. shopbabbles says:

    I really like this. Great idea!

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: