First there was Modernista, then that Skittles
fiasco debacle thing, not to mention the Snkrz! kerfuffle. Now BooneOakley (a creative agency in Charlotte, North Carolina who do work for clients like HBO and MTV) has gone and replaced their website with a YouTube channel.
The execution is clever — homespun, unapologetic illustrations that seem to be the zeigeist of late — and they’ve gained a respectable 18K+ views in four days on their “home page” video. The male voiceover is a cross between soothing and sexy, which is something I personally find both problematic and highly attractive.
At first I was struggling to see the longevity in such a move. I was definitely enraptured for a solid ten minutes, clicking around and getting lost in the McDreamyness of the commentary and the Billy/homicide storyline. Plus, it’ll be an offbeat, obscure reference I can bring up in conversation to make me look smart (at least, for a few days anyhow). I like things that make me look smart.
I know that, if i wanted to engage with them, there’s the option to comment on the videos, and the relevant contact information is there. In that sense, it ticks all the boxes and says to me “Hey, we do cool s— and think outside of the box. Let’s have a chat.” In that sense, I’m a huge fan. the fact that I can subscribe to their videos, in a channel I use for both work and play, on a more than daily basis? That’s pretty dang smart.
What do you guys think?