UPDATE: An historic moment in branding?
As a result of the twitter experiment below Coke said HELLO to Pepsi via Twitter (and started following them too). [Update] Pepsi responds in kind. All within 18 hours.
Pepsi Canada joins in:
And just like that, the world feels like a slightly better place.
Ahh maybe Twitter really is more than just “what I ate for breakfast.”
Thank you Coke and Pepsi for being good sports 🙂
– We started the experiment at about 9.42am July 1 in Twitter (Original Tweet here)
– There were a significant number of RTs
– Coca-Cola responded less than 3 hours later with the tweet above.
Currently Pepsi have not replied or followed back… but we’re watching 🙂
The Original Experiment/Post:
Oh we all know Coke and Pepsi are age old bitter rivals but this is a new age of SOCIAL and we want to see something change between these arch enemies – even if it is just courtesy. Currently they are both on Twitter but at time of writing neither follows the other (http://www.doesfollow.com/cocacola/pepsi) or (http://www.doesfollow.com/pepsi/cocacola).
Coke and Pespi Twitter accounts… why not end the cola wars and follow each other?
It would be like a public hug. (…Then you can go back to being rivals). So who’s first?
Well we want to see it happen… we’ll be watching…!
C’mon show us you have a sense of humour and do the follow!
Oh… The Re-tweets will keep coming at you until you do 🙂
UPDATED Following situation: