Musical Apparel – Mos Def releases album via a T-Shirt

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Mos Def’s new album, The Ecstatic, is released in the US today but it’s taking a refreshing approach to distribution. Rather than offering up a CD (who buys them apart from me) people buy a T- Shirt with the album artwork on it, along with a code embedded into its tag so you can download it.

I love this kind of blurry stuff that is digital, traditional, social and a product innovation all rapped up in one (excuse the gag). It’s such a simple idea I can’t believe it has been used more often. Imagine how much The Ramones could have made with all those millions of walking adverts – it might also have ensured the cool kids actually listened to the music as well.

Not only that, it has raised the price to $39, probably reduced the production costs and generated cheap, peer 2 peer advertising. Genius.

@carlmoggy

One Response to Musical Apparel – Mos Def releases album via a T-Shirt

  1. Stu Cam says:

    Most of the smart musicians are realising that the money isn’t ‘in the music’ and are figuring out other ways to earn their living.

    Smart idea though, I can see this formula being repeated and applied to other goods.

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