An article in the Australian reported that Bing and Yahoo are starting to see an increase in market share to take on search giant Google. This is in line with trends in the US too. Lower CPCs generating higher efficiencies are said to be helping the increase.
We’ve also see this across our Search clients, but the article doesn’t touch base on the limitations of low consumer demand on the 2 engines and the challenges faced in optimising to low conversion volumes. We’re hoping to see a greater increase in Bing/Yahoo’s share as more of the US product features are launched locally – creating a real competitor to Google’s dominance.
Yahoo (serving Bing in Australia) has also recently launched a new feature to allow advertisers to see performance on their Premium Network (Bing/Yahoo) and Standard Networks. This will drive efficiency through greater targeting controls.
Full Article here: