Slow motion pedigree dogs ad? Who’s idea was it?

Yesterday I tweeted what I thought was a superb new ad for Pedigree Dog food (below). It was SO good I almost felt like serving some up with my meat and 2 veg evening meal (which I did not before someone says something). Sadly, (thanks to @commuter_dirge and @juliancole for the HT) my enthusiasm was short lived… because it transpires that a 2006 French techno outfit Vitalic may have been more than just a bit of inspiration for this ad. Watch, compare, judge for yourself…

The Pedigree Dog food ad 2010


Vitalic / Birds Music clip 2006

Any tips on agency, whether they used the same director etc appreciated.

2 Responses to Slow motion pedigree dogs ad? Who’s idea was it?

  1. oli says:

    I’m not the agency but i know birds was done by macguffin and Pleix films…and on pedigree it was bob purman 😉

  2. ben says:

    Most of the Pal stuff comes out of TBWA Chiat Day, LA.

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