Yesterday I tweeted what I thought was a superb new ad for Pedigree Dog food (below). It was SO good I almost felt like serving some up with my meat and 2 veg evening meal (which I did not before someone says something). Sadly, (thanks to @commuter_dirge and @juliancole for the HT) my enthusiasm was short lived… because it transpires that a 2006 French techno outfit Vitalic may have been more than just a bit of inspiration for this ad. Watch, compare, judge for yourself…
The Pedigree Dog food ad 2010
Vitalic / Birds Music clip 2006
Any tips on agency, whether they used the same director etc appreciated.