Wired iPad app sales to surpass print sales this month

Wired Magazine have reason to be extra excited about the release of the iPad this month. The iPad edition of Wired, which retails on the app store for $US4.99 has – as of June 7 – been purchased nearly 80,000 – the average monthly sales for the print edition. This is after just two weeks on the app store. This was tweeted by Editor-in-Chief Chris Anderson on Sunday:

73,000 purchases of Wired iPad app in first nine days. Should beat newsstand sales of print mag (ave. mid 80s) this month.

He celebrated again during Steve Jobs’s keynote at WWDC10 on Monday with:

Can die happy now. Steve Jobs shows the Wired iPad app on stage at WWDC! http://twitpic.com/1utfrk

Obviously, with the iPad still being so new and shiny, app sales are likely to be much higher for the next few months, but even so, things look promising for the Wired app. In addition to getting all the articles (and ads) of the print version, there are extra animations, videos and sound clips sprinkled in there.

Personally, I think the Wired iPad app is amazing. After seeing the Wired app, the whole iPad thing made a LOT more sense. The iPad (to me) is a reading device. Reading blogs, articles, ebooks, magazines. It’s just so much easier than sitting at a desk or having the MacBook burn my lap on the couch. I’ll be happily throwing $6 a month into Condé Nast‘s pockets. Much better than the $13 is costs on newsstands in Australia.

Hopefully we’ll be seeing more creative use of the iPad from other magazine publishers.

8 Responses to Wired iPad app sales to surpass print sales this month

  1. […] and features beyond simple reading that would justify the expense of building an app, especially as publishers begin to monetize their content via apps, something that has been famously difficult to do via the […]

  2. […] The Wired app has generated headlines – and sales. Some users are enthusiastic about the experience, including staff at the Razorfish Amnesia blog: […]

  3. […] Big News for Publishers: Wired iPad app sales to surpass print sales this month via amnesiablog.wordpress.com […]

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