When talking about Twitter accounts which do it well – which engage users, spark conversation and create evangelists, I’m usually not one to go past @Crust_pizza, who do it right.
Their Twitter account has risen to huge popularity using the Weekly #crustfreepizzafriday competition which – every Friday – is practically viral.
Their day-to-day content is targeted at the younger audience, with videos drawn from the vein of Funniest Home videos, music tracks which they’re into, movie trailers, in addition to a sprinkling of corporate news like store openings. And, perfectly, they respond to customers in realtime.
However, today they tweeted this:
What, did they put the Work Experience kid on Twitter for the day?! More on this, after the jump.
The tweet links to a YouTube compilation of “Bad Female Drivers” – which the response of which has taken Twitter by storm. The ramifications of this Tweet was huge on Twitter, with users within the hour boycotting the pizza (or at least the free pizza ;))
However, the real question is whether the apology is enough – have they permanently damaged their reputation? Or will their apology in the right place at the right time counter this damage?
But I won’t be buying Crust Pizza anytime soon. And maybe instead of #crustfreepizzafriday, I’ll be highlighting the #crustfreepizzafail.
However, based on the most recent responses – it looks like Crust Pizza won’t be leaving unscathed.