No! You can’t enter our social media competition

I just had a rather interesting experience with a guy from Vodafone Australia looking after the Android Man Social Media comp. The problem – I tried to enter with a photo of Android Man and an iphone:


Full size image and actual caption here.

The story goes like this:

I went down to checkout Vodafone Australia’s Android Man competition. The game: locate Android Man from his cryptic tweets, take a creative photograph, upload it to facebook and you could win a HTC Desire HD.

My idea for the ‘creative photograph’ was to give Android Man my iphone in the hope that he would give me a shiny new HTC Desire HD in return. However, after I took the shot I was approached and encouraged to delete the shot. The conversation went something like this:

Vodaman: “You can’t take a photograph of Android Man and an iPhone”
Me: “Why not? The competition is take a creative photo. That’s creative”
Vodaman: “I want you to delete the photo of Android Man and the iPhone”
Me: “Sorry mate, it’s user generated content, social media, my phone, my picture and a public space”
Vodaman: “Delete the photo or I can help delete it for you”
Me: “Seeing as you put it so nicely … Sorry I’m not deleting it”
Vodaman: “Look if you upload Android Man and the iphone to the Vodafone AU facebook group it will be removed and you won’t win the competition”
Me: “Fair enough … You know. You sometimes see dolphins here some times. Seriously. I’ve seen one once.”
Vodaman: “Just one?”
Me: “Just once. It was looking for something.”
Vodaman: “Maybe some food?”
Me: “Yeah maybe”

Well … yeah …I made the dolphin bit up, but the rest actually happened.

I love social media competitions like this. In fact I helped create The Smirnoff Secret Party Treasure Hunt a few years ago. However, this incident highlights just how important it is that everyone from the ground up is aware of just how transparent social media is. Your people are your brand and they need to know that everything they say and do can be repeated and tweeted and be the make and break of such campaigns.

Just sayin 🙂

@handypearce

Update (16.54 on 28/10): Nice response from @vodafone_au

4 Responses to No! You can’t enter our social media competition

  1. Tim says:

    Saw your initial update and thought you had gone mental, denouncing the Jesus phone. Hope they throw an Android your way.

  2. @handypearce says:

    Thanks Tim. Yeah the old iphone novelty is starting to wear-off and was hoping to get a little android action. Still undecided really, but need a new phone 🙂

  3. Mike says:

    Wow! Who is Vodafone’s agency? What a train-wreck of execution!

  4. Paul says:

    Nice of them to rectify the situation 🙂

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