Amnesia Razorfish’s Social Election: Insights

What could be better than combining two of your greatest loves; social media and politics? Nothing!

Last night I had the nervous pleasure of presenting our insights into the 2010 Federal Election’s use of social media at the Social Media Club Sydney. It seemed to go well, and I thought you might like to see what I presented. It involves infoporn!

 

 

But the highlight of the tremendous amount of data and analysis we captured during the Election, is definitely Ben Thayer’s Infographic.

Again, massive thanks to my brilliant social team Rachel Beaney and Paul Cotton, as well as Ben Thayer for his awesome graphic skillz.

Would love your thoughts on how social media was used (or not used) during the 2010 Federal Election, or even other case studies of Political campaigning?

~ Karalee Evans, Social Strategy Manager