IKEA’s self-assembly banner ads

With everyone and their mum banging on about ‘being part of the conversation’ it’s easy to forget about the humble banner ad…and let’s face it, a lot of the time banners sit somewhere between pretty forgettable and downright irritating.

Well, here’s a great example of why banners don’t have to be boring – it’s an IKEA ad by Hamburg’s Grabarz & Partner that made the finals of the LIAs a little while ago.

Briefed with promoting IKEA’s spring sale, the Germs could have banged out some Harvey Norman-style price screamers. Instead they managed to create something that cheekily encapsulates the IKEA philosophy – “assemble it yourself and save money”.

Unbox the banner yourself hereno allen key required.

@bdecastella

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11 Responses to IKEA’s self-assembly banner ads

  1. woot says:

    I built the banner but there were a few pixels missing and it fell apart. Just like the real thing.

  2. Ben says:

    Just pop back to Homebush and they’ll sort you out with some complimentary meatballs.

  3. Nick Trendov says:

    Brilliant,
    and even better as it gently startles the reader to re-live the experience.

    Basically this is a blueprint for great TransMedia or Cross Media campaigns

    Cheers,
    Nick @SpeedSynch

  4. […] Brilliant IKEA ad that goes beyond its internet marketing or adverting value as it gently startles the reader to […]

  5. […] Brilliant IKEA ad that goes beyond its internet marketing or adverting value as it gently startles the reader to […]

  6. […] Brilliant IKEA ad that goes beyond its internet marketing or advertising value as it gently startles the reader to […]

  7. […] Brilliant IKEA ad that goes beyond its internet marketing or advertising value as it gently startles the reader to […]

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