IKEA’s self-assembly banner ads

With everyone and their mum banging on about ‘being part of the conversation’ it’s easy to forget about the humble banner ad…and let’s face it, a lot of the time banners sit somewhere between pretty forgettable and downright irritating.

Well, here’s a great example of why banners don’t have to be boring – it’s an IKEA ad by Hamburg’s Grabarz & Partner that made the finals of the LIAs a little while ago.

Briefed with promoting IKEA’s spring sale, the Germs could have banged out some Harvey Norman-style price screamers. Instead they managed to create something that cheekily encapsulates the IKEA philosophy – “assemble it yourself and save money”.

Unbox the banner yourself here – no allen key required.

– @bdecastella

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