How Google+ might shape social experience optimisation

Sometime around March 2011, Google made a new feature known as +1 available in the search results. Users who wanted to rate various websites for relevance could do so by clicking the +1 button,which would give the website or content additional visibility online. However what was not clear, was what would a flood of +1 ratings do for any particular website ? It was unclear how each person who clicked the +1 could use their influence within various social circles to ensure that “relevant” and “timely” content was shared with the people best suited for it within your social circle.

Enter Google+

google+ dashboard

Google+ allows people to build networks around locations and interests as well as numerous other factors. The question is how will this impact SEO (search engine optimisation) and will social experience optimisation influence search results ?

2011 Overall Ranking Algorithm

2011 Overall Ranking Algorithm

We know from a survey done by one of the leading SEO communities, that social media is one of the many ranking signals for organic search. The survey also revealed that geo location is one of the other factors that influences organic search results. All evidence points towards increased relevance being localised as well as influenced by social signals.

The answer has already been provided by google who recently announced that google+1’s will be visible in your analytics profile, and since we already know that social media is one of the ranking signals for website performance, brands will now need to factor in generating content that resonates with their target audience strongly enough to get them “Social approval”.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: