Australia Post has just released a national campaign to promote parcel delivery services to small and medium online businesses in Australia.
The campaign uses a metaphor to represent the different products and services that small businesses may provide. The metaphor, called “ZING”, is a red furry ball that comes in any size.
The campaign will launch with television, online film, press, outdoor, digital and DM. Amnesia Razorfish has done the digital work of the campaign. The ZING website was built in HTML5.