Video content tends to play a standard role in most websites. The functionality is seldom messed with : Users click a play button to start (or get annoyed it played without your permission) and play only one video at a time. Normally video sits in a fixed position and will be of a set size. Indeed, screwing around with ‘standard video UI design’ can be a dangerous game but when it’s done right, it’s easy to start believing that video should be some much more in so many sites. Check out the Uniqlo website… it’s cool, fun, breaks some boring old rules and is our site of the day.
HT to @lyndonjhale