Idea Envy: VW BlueMotion Roulette

This is one to file under ‘ideas you wish you’d come up with’ – in this case it was VW’s Norwegian agency Apt that got there first.

So how do you make people care about a boring-but-important feature like a car’s fuel consumption? What about asking consumers to upload their favourite fuel-economy related stories to your Facebook page? Or not.

In fact, these guys decided it would be more fun to turn one of Norway’s longest highways into a giant game of roulette. The person who correctly predicts where the BlueMotion will run out of fuel gets to keep one – finally giving people a real reason to research fuel economy…

(Kudos to @lyndonjhale for spotting this)

@BdeCastella

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: