Cool idea by Swedish agency Åkestam Holst.
I had to Google translate it from Swedish but still reads well… (article from the agencies blog).
“Sweden’s safest hands”, is a contest in the iPhone, which is organised by the Post. The contest is part of a larger e-commerce campaign that is about to record is the safer choice when you send your packages.
The contest is to carry a digital package a certain distance using an iPhone app. This applies to transport package is as safe and secure as the Post.
42 packages have been packed with secret content to a value between 300 and 5000 dollars. Every day at 6, 12 and 18 released a new package. Do you deliver the package intact before anyone else, you win the contents. You decide where to begin and end, so it does not matter where you live in Sweden.
Download the app and compete on posten.se / safe hands
See contest trailer: