Vodafone Ireland have launched a creative and innovative campaign this year in conjunction with the Christmas Season. The campaign looks to combine social media, projection mapping and street art, in an attempt to take the brand’s Facebook community offline and onto the streets.
The campaign is a nice extension and ties in nicely with Vodafone’s social voice this year which is all about encouraging their community to ‘Make someone happy’ with Random acts of kindness.
Local Irish artists, took to the streets, creating light displays from messages submitted to the Vodafone Playgroup Facebook wall. Using new laser graffiti technology, these were showcased on the sides of buildings in three cities across Ireland.
Merry Christmas & a Happy New Year to all back in Ireland