Two very different worlds of advertising collide in this new campaign by W+K. It is a very smart and (perhaps, more importantly) funny move.
The only question is, can you really go back to the tried and tested formula for the other brands now… Either way, we like.
This entry was posted on Friday, February 3rd, 2012 at 2:48 pm and is filed under Advertising, brand, Cool, creative, Creativity, Funny, Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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[…] A while ago we brought you ‘Smell is Power’ from Old Spice and talked about how P&G …. This time round the campaign has gone truly interactive and lets you use Terry Cruise’s muscles to make music. Enjoy. […]
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Amnesia Blog 
Hyper link has extra Http in it.
[…] A while ago we brought you ‘Smell is Power’ from Old Spice and talked about how P&G …. This time round the campaign has gone truly interactive and lets you use Terry Cruise’s muscles to make music. Enjoy. […]