P&G hijack their own advertising (smell is power)

Two very different worlds of advertising collide in this new campaign by W+K. It is a very smart and (perhaps, more importantly) funny move.

The only question is, can you really go back to the tried and tested formula for the other brands now… Either way, we like.

 

2 Responses to P&G hijack their own advertising (smell is power)

  1. Mal Jago says:

    Hyper link has extra Http in it.

  2. […] A while ago we brought you ‘Smell is Power’ from Old Spice and talked about how P&G …. This time round the campaign has gone truly interactive and lets you use Terry Cruise’s muscles to make music. Enjoy. […]

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: