Google Wallet Cleverly Remixes Old Seinfeld clip

Here’s a clever little piece for Google’s new digital Wallet product which remixes the famous George’s Wallet  clip from Seinfeld.

It strikes the perfect balance between cultural relevance and product benefit which is often so hard to nail.

This is reminiscent of Honda’s 2012 Superbowl spot which recreates the cult of Ferris Beuller’s Day Off (what the full spot) and I predict we’ll see a lot more of this clever remixing go on this year.

You can find out more about Google Wallet and contact-less payment tech here.

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