A great presentation by Brendan ‘Bob’ Forster last night @ Google with an awesome turn out of about 70 YoungBloods supporters from various agencies across Sydney.
First of all… YoungBloods is a platform for young advertising people to socialise, network and have a say on industry issues. The YoungBloods committee puts on a number of events during the year that anyone can attend. These events range from presentations held by leaders in our industry, trivia nights and industry themed parties.
Interested? Click here to become a YoungBlood or to be informed of these events.
Back to ‘Innovation @ Google’ presentation…
Bob (Brendan Forster), who is a Product Specialist at Google, spoke about Google’s innovation and various initiatives that have made significant difference to consumerism on a global scale.
The most notable of these initiatives would have been the Google Crises Response – a project which involves Google helping to connect people with information and their loved ones in times of disaster. For instance, during Cyclone Yasi and the Australian floods of 2011, Google provided a list of resources and phone numbers to facilitate emergency services, donations, volunteers and help people connect with loved ones.
Bob also explained Google X Lab, which is more or less a secret facility run by Google that works on ‘big ideas for the future’. He also gave examples on how Google has enabled previously unachievable ideas through technology eg The Johnny Cash Project, which allowed fans across the globe to contribute to a global art project which is ultimately a tribute to Johnny Cash. Bob also spoke about how Google has made significant progress in providing powerful consumer insights through search and further more, assisting consumers who want to engage everywhere at any time through mobile.
All in all it was a pretty inspiring presentation and well done to the YoungBloods team for organizing the event!