Magazines on your tablet have been around for a while and they always seem like a good addition, but nothing really new or ground breaking.
Hopefully that will change with Condition One – a technology company developing next generation immersive video applications. Their flagship product is an embeddable immersive video player for the iPad / iPhone.
The virtual window provides unlimited viewpoints of a single video. The viewers tend to review a video multiple times to catch things they missed and see the footage from another perspective.
Basically you can move around the video to change what you want to look at.
Check it out in action here:
The technology can is/can be licensed to media companies and brands. It integrates seamlessly into existing applications or can be launched as a standalone product.
If you want to try it out, they have a showcase app here
Pretty cool? That’s what I thought.