This is how you buy a car–Audi City

We have been playing around with new ways of interaction for a while and touch and Natural user interfaces always played a big role in it.

Some of the work we can done can be found on our blog here and here, on the razorfish emerging experiences blog here and there is plenty more as well.

So we are always interested when this kind of technology and innovation makes it into the real world. Yesterday the Audi City in London opened up and is showing off how you will buy your next Audi by using touch, Kinect and RDID.

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Audi at the moment sells 36 different new cars and with all of the customization you can do there are something like 200 million possible iterations of those and obviously you can’t have that many cars in the show room.

So what if you could customize your new car the way you want and then see if life size drive past you on a 210 inch screen – awesome, yes!

Audi City has multiple levels, with the upstairs level having 4 of those floor to ceiling screens. Check out their vision in the video below:

2 of the screens have kinect sensors connected to them so you can interact with it with gestures, a directional sound system makes sure you are not disturbed by other potential buyers on the other screen (or vice versa) and it lets you experience the engine sound and the sounds of closing doors.

A touch screen then takes over where you can easily customize every single aspect of your new car, down to the colour of your gear stick. Spin it, turn it, zoom it – all of that is possible with high resolution imagery and the touch panel.

Paint, leather and cloth samples on RFID-enabled swatches can be grabbed from the wall and placed next to the 32in touch screen, automatically updating your vehicle with the choice you’ve made.

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Once you’re happy with your choices it generates a mood board with hi-res snaps and videos of your chosen car, which can be shared on Facebook and Twitter, emailed to a friend, or stored on a USB key.

Audi plans to roll the 3M multitouch screens out to dealerships all over the world, and to create 20 Audi Cities by 2015. I for one can’t wait for the one in Australia to be opened.

@maniac13

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