A while ago we brought you ‘Smell is Power’ from Old Spice and talked about how P&G had cleverly ambushed their own marketing (with help from W+K). This time round the campaign has gone truly interactive and lets you use Terry Cruise’s muscles to make music. Enjoy.
(HT @tbuesing & Adverblog)
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This entry was posted on Wednesday, August 29th, 2012 at 10:15 am and is filed under Advertising, brand, Cool, creative, music, Video. You can follow any responses to this entry through the RSS 2.0 feed.
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