Amnesia Razorfish and Australia Post are grinners this morning after last night winning at the 2012 Australian Mobile Awards. The jury recognised our personalised ‘Postcards’ app in the Utilities category over worthy opponents such as Telstra and Deloitte.
The ‘Postcards’ app allows users to create postcards, complete with a personal message, from pictures they’ve taken on their mobile. Once uploaded a physical postcard is sent to the chosen destination, anywhere in the world. Check out this previous post for more details.
Dan Krause, Carly Adamis, Toby Caves and Leslie Nassar receiving the award.
We’re all super excited for Australia Post and the team who worked with them in making this idea a successful reality. Or as our MD Doug Chapman more eloquently put it “We are honoured to accept this award alongside one of Australia’s most iconic brands. With ‘Postcards’, we set out to create a personal experience while acknowledging the physical and memorable aspects of a postcard.”
It’s fantastic to receive recognition from the industry as the mobile category continues to rise. We look forward to creating more award winning work with Australia Post in the future.
Until then, go send some Postcards!
Download of the Australia Post ‘Postcards’ app is available here.
Dean
@deanvowles
[…] Australian site AmnesiaBlog, a recent post congratulated Australian Post for developing a new and creative way to share pictures and experiences. Much like Instagram took advantage of the popularity of vintage looking photos, Australian […]
[…] we just came off the back of winning an Australian Mobile Award for our AusPost Postcards app, it’s been a great week of recognition for our […]