We just won a silver EFFIE award for our media attribution work for Aussie Home Loans! Easily one of the most prestigious awards in Australia and the first time one has ever been awarded to a digital agency!
Our idea was to track consumers across all paid and organic channels, which enabled Aussie to monitor the full path to conversion (aka applying for a homeloan). This new model revolutionized Aussie’s digital strategy and media spend, from first contact through to the point of purchase.
A big thanks to our amazing clients Alex Crompton and Stuart Tucker, without whom this would have not been possible.
Also big congratulations to the whole team who worked across this project and the case study: Vanessa Wolff, Camilo Forero, Carly Adamis, Jen Berry, Doug Chapman and Ben Hourahine.
Given we just came off the back of winning an Australian Mobile Award for our AusPost Postcards app, it’s been a great week of recognition for our work.
Go FISH!
Amnesia Blog 
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