November 26, 2009
The month of mo-growing, mo-itching and mo-ridicule is almost over. Amnesia have shown sterling character with their Movember efforts … and raised rather alot of cash. For the benefit of our overseas friends, the rules are simple: Grow a ‘Mo’ and raise money for men’s cancer and depression charities.
Now many of you (yes you – working in other Razorfish offices around the world) haven’t donated yet. Please dig-deep and support the Amnesiafish crew and this very worthy cause. Ends Monday when we will announce our final team total.
@handypearce (Team Captain)
October 23, 2009
On October 14th 2009, Razorfish formally joined the Publicis family. As Razorfish offices all around the globe celebrated with a glass of Bollinger and a boursin cracker, the Aussies did something a little different.
Ladies and Gentleman, Mesdames et Messieurs I give you The 2009 Croissant Games.
And some pics from the day here
May 22, 2009
If you’re into the next generation of devices, technology, multi-touch – check out the new Razorfish blog ‘Emerging Experiences’ – http://emergingexperiences.com – there’s some really fascinating content to explore. As we move from the GUI (Graphic User Interface) to the NUI (Natural User Interface) this is great first look into what’s coming.
April 19, 2009
Razorfish Group VP of Experience Planning, Garrick Schmitt, posts on this topic to AdAge here: http://adage.com/digitalnext/article?article_id=136019
Noteworthy among the services mentioned is FFFFound! which Garrick refers to in this context as “crowdsourced inspiration”.
February 27, 2009
Another big night of awards and hundreds of lively Australian advertising people, agencies and clients. Hosted by Peter Overton surrounded by high school cheerleaders it was a fun night by all counts.
The good news for us; Amnesia Razorfish somehow scooped the Interactive Agency of the Year for the 3rd running. Admittedly a huge surprise for us as we felt all the other agencies in the digital category (Deepend, Soap, Host, and Tribal DDB) were all deserving given the great digital work they had all done in the industry in the last 12 months.
In addition Amnesia Razorfish also received a “Highly Commended” award in the Media Agency of the Year category – something we’ve been working hard on for a couple of years now so great to get some recognition in this space.
The big award of the night, (the overall Agency of the Year) went to winner of NSW Agency of the Year, Host – a popular choice by all counts.
Thanks to AdNews for putting on another great night 🙂
Adnews Agency of Year Winners list 2009:
Interactive Agency of the Year– Amnesia Razorfish –
Media Agency of the Year – Ikon Communications
Media Agency of the Year– (Highly Commended) – Amnesia Razorfish
Vic Agency – Clemenger BBDO Melb
Creative Network – DDB Australia
Promotion Agency – Momentum Worldwide
Experiential Agency – Play Communication
Media Network – OMD
Specialist Agency – Downstream Marketing
Emerging Agency– Colman Rasic Carrasco
Media Campaign – Naked “Sprite – Thirst for Truth”
NSW Agency – Host
Ad Campaign– BMF TED 696 Project fro Lion Nathan
Overall Agency of the Year – Host
Congrats to all winners and finalists 🙂
October 20, 2008
Yes, digital agency Amnesia has changed it’s name – from something unforgettable, to something unpronounceable. (It’s fun – say it three times really fast). For those who don’t know our history, digital agency Amnesia (Sydney) was acquired two years ago by Avenue A Razorfish who were themselves acquired by Microsoft in 2007.
The short is – they’re a great brand, and we also like ours …so the result is:
It looks kind of good on our Microsoft Surface Table (which gets more attention than everything else in here of course).
August 19, 2008
Yesterday, we (Amnesia) took delivery of Australia’s first two Microsoft Surface tables. We believe they were the first units to ship outside the US. Not often you get your hands on something no one else has seen, so we thought we’d share the grand opening of the boxes…
These crates are heavy. Around 125kg each. “That’s a Big Ass Box” quipped one of the designers.
Raiders of the Lost Ark eat your heart out…
No time to waste we borrowed a crowbar and a hammer from the courier to get inside.
The tables we packed very securely and nothing was even slightly scuffed from transit.
Something to hang on the wall to inspire everyone… a big finger 🙂
The entire package is very polished.
The entire table is packed in what is essentially a GIANT ziplock bag.
When unpacked, the table has the calibration mat and some other printed materials covering the screen.
Up and running in just a few minutes. We actually had our first app (with our own content) up and running within 20 minutes which is great news.
Meantime, staff can’t stop walking up to the table and playing with the demos that were included – A big ass table yes… but so much fun.
August 15, 2008
We made this hi-res air-graffiti light image using a technique we worked out (here). The images are pretty stunning, especially when you see them in high res. Here’s one for your desktop in all it’s glory. Completely free for you to use for any non commercial purposes.
Update: We are uploading full versions of these (gradually) to Flickr. Read the comments for the link 🙂
Download here (1900×1200):
(then right click – set as background)
There are many more of these…
So… write some nice comments and we’ll think about releasing the rest in hi-res 🙂
May 19, 2008
Again from the Avenue A Razorfish conference/client summit 2008 here is a section of the 1000 attendees playing the arcade game breakout using their arms to co-ordinate the paddle to bounce the ball at the bricks. Controlled by a standard web camera, it’s pretty funny to watch but a great example of extending ‘group experiences’ using digital technology.
Again this video was shot with mobile phone.