Not ….king funny

February 15, 2010

The new Burger King TV ad in the UK made me laugh. The digital is pretty cool as well, but the gag’s lost a bit in print … and by that burger. Anyway, you can create your own t-shirt and if you get 50 votes, you win it.

The crap bit is that in order to vote, you have to watch the TV ad. (And it was all going so well). I guess those pesky atl suits couldn’t keep their fingers out of the digital pie 😉

Here’s the ****king Amnesia blog shirt. Vote on it (if u can stand being forced to watch the TVC), tell us you’ve voted in the comments below and I’ll send the shirt to one of you if / when we get it :)  Vote here

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Here’s the ****king TV ad:

@handypearce


Burger King does augmented reality banners

November 2, 2009

Here’s a nice banner concept from Burger King that uses augmented reality. Grab a dollar bill, hold it in front of your webcam and see what appears. Nice.

@handypearce


Whopper Virgins

December 9, 2008

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Burger King have launched their anticipated new online campaign, Whopper Virgins. Based on the idea that you can’t get an unbiased opinion in the western world because of media saturation, BK take to the world’s most remote communities to find people that have never eaten a hamburger or been exposed to advertising.

People in urban areas of countries such as Thailand, Romania and Greenland were asked to sit a taste test of the Whopper vs the Big Mac. No surprises with the results, but I was happy to see that it wasn’t a complete landslide.

The really interesting part was where they break out the portable Burger King grill and go out to make Whoppers for people that live in really remote places. The reactions are great, particularly the guy that says he still prefers seal meat.

Check it out.