A while ago we brought you ‘Smell is Power’ from Old Spice and talked about how P&G had cleverly ambushed their own marketing (with help from W+K). This time round the campaign has gone truly interactive and lets you use Terry Cruise’s muscles to make music. Enjoy.
I’m here in San Francisco for GDC ’12. Yesterday was the Independent Games Summit – lots of really interesting and inspirational talks by some of the big figures and innovators in indie games.
The clear highlight so far has to be a game called ‘Dog The Wag’ – an ingenious invention by Douglas Wilson of Die Gute Fabrik, the creator of Johann Sebastian Joust. It pretty much involves tying a PlayStation Move controller to your butt, getting down on all fours and shaking it around as much as possible, while other ‘dogs’ try to beat you up (or at least wrestle you to the ground and press a button on your controller). Hilarious, slightly awkward and nothing short of amazing. The game certainly goes a long way towards his rhetoric of embracing the flaws in new technology rather than fighting against them.
Watch the video here.
Today is the Social and Online Games Summit – so I’ll try to post something vaguely more sensible. It will probably have something to do with leveraging the synergies of low-hanging fruit on Facebook and very little in the way of booty shaking. Which is sad.
Two very different worlds of advertising collide in this new campaign by W+K. It is a very smart and (perhaps, more importantly) funny move.
The only question is, can you really go back to the tried and tested formula for the other brands now… Either way, we like.
Really great to see these technologies being combined together, the result is quite beautiful. Nice work from B-Reel London.
CES in Las Vegas is on and like every year I am jealous of everybody who can go to it.
But nevertheless I still get to see all the cool new gadgets and while I have seen prototypes of this before, but this seems to be ready to be installed in my house.
The Samsung Smart Window – a transparent display that is touch enabled and a one sided pane which means people on the outside can’t see what you are seeing.
here are some videos of it in action:
I love the blinds, also word on the street is that mass production is starting in the next few month, but no word on price yet.
I am very excited about the forthcoming Windows 8 and I have been playing around with it since the Developer Preview was released.
We have a big touchscreen in the office here so it is perfect for the Metro UI, but I have to say that the mouse interaction on a laptop without a touchscreen is very average.
Along came Tobii and at first you think it is just another gimmick, but everybody on the net who has actually tried it is blown away by it.
Tobii comes with an eye control device, a rectangular glass obilisk that is attached to the hinge of the laptop. It requires a personal calibration and off you go. It also controls all the swipe gestures available in Windows 8.
But enough said, check it out in the video.
here is another video of it in action
can’t wait to try it out
We have seen some cool stuff in the past that could bring us closer to the Star Trek HoloDeck, e.g. the HoloDesk
And now Microsoft Research has pushed a little further and gives us a 3D hologram that is floating in mid air at 15 frames per second and is viewable from 192 different points at a time.
reminds me of Star Wars
Of course Kinect is involved here and the depth sensor makes it possible to interact with the hologram – you can basically touch it.
It is still a long way off from 3D hologram telephony or a full size HoloDeck, but for now this is pretty cool.
check out the video: