Nikki & Meghan
We are all so proud of you. Congratulations!!!!!!!!!
The girls in action!
Love this idea. Throw the ball in the air and it takes a 360 shot when it reaches the highest point. Wouldn’t it be great to see this technology inside a football as a live stream during the game.
I am sure many of you might have already seen this today, but Google has launched a new looking home page, it is not another Google test. The new look home page which now includes a fancy grey stripe at the top, a smaller logo and the links moved to the bottom of the browser was introduced to streamline the experience across multiple devices such as the tablet and the mobile. It continues to focus on three core design principles: Focus, Elasticity and effortlessness.
They are continuing to make changes over the coming months with a noticeable change to the search engine results page (SERP). See below. Display URLs will be moved up under the headline, whilst it seems they are changing the colour on the left navigational menu (grey and red) and introducing a slight grey box across the search bar. I also noticed that the tiny blue line on the top navigational bar has changed to a tiny red line, could this mean Google is moving towards a dominate red and grey themed page, instead of the blue?
I personally like the new look, however, not everyone will be a fan.
This is the tablet of the future as it recharges just by touching it! No more running out of battery, looking for the power cable or charger everywhere! this new tablet is also very ecologic as doesn’t need electricity! You just need to press your fingers or hand on the touch screen and it transform the finger interaction into energy!
Can’t wait to have this in market!
Creative Social is the monthly gathering of Australian Creative Directors working in digital. Tim Buesing Digital CD for Mojos put his post on his blog http://between0and1.org/ – go check it out or read on…
We interviewed our speakers Louise and Richard before Tuesday’s get togetherat MOJO / Amnesia Razorfish and here’s the video of the night, a bit rough around the edges.
Both speakers are keen to take their projects further, so if you are intrigued by their work, identify with their projects and feel like you could contribute, please do get in touch via their respective sites:
Louise Hawson’s 52 Suburbs
Louise is planning to get ’52 Cities’ underway soon, and you would guess she is not talking about 52 cities within Australia. So as per Ben Cooper‘s suggestion, you might see her project gain traction on Kickstarter soon.
Richard Vevers Underwater Sydney
Richard’s project is getting major digital support from BMF through our Creative Social member Aaron Michie. But BMF building a new site won’t be enough, so if you are an agency willing to donate time and expertise in whatever field of communication, please get in touch. The underwater sea life literally needs more visibility.
The next Creative Social takes place at The Hallway, hosted by Jules Hall andJamie Corker, speaker still to be announced.
So who has the best interactive walls? Here’s some of our picks below. As we move into a world which is transitioning to devices using the NUI (Natural User Interface) there’s a lot to keep an eye on. If you know any more please post them in the comments.
1.University of Groningen:
Pros: Looks awesome, very responsive. Multi-user capable.
Cons: You can’t go out and buy one off the shelf. Touch based only?
2. Microsoft Xbox 360 Kinect AND Windows Phone 7, working together!
Pros: Kinect SDK on the way for PC (fingers crossed) so a very affordable way to develop. Multi user. Facial recognition. Supports second screen in this video.
Cons: None. Seriously! SDK pending, this will be the easiest entry point to start building your first video wall.
3. Toyota Vision Multi Touch Wall:
Pros: Massive 82 inch screens at high res. Very responsive.
Cons: Expensive setup.
4. HD 18 Screen 20 ft Paint Wall with iPad integration.
Pros: Very cool. Huge. HD. Responsive. Works with a second screen (iPad)
Cons: Looks a bit like a one off application for now. Can’t go out and buy one.
5.Yahoo’s Gesture based Video Wall. http://vimeo.com/19177169
Pros: Looks good, hi-resolution and seems responsive.
Cons: Tiled screens. Looks like only one user at a time?
6. Microsoft LightSpace
Pros: It’s a true 3D interface for an entire toom. It projects working interfaces onto your arm/ hand.
Cons: Early days. Long way to go here (but still very cool).
7. Hard Rock Cafe Vegas:
Pros: Multi user. Smooth and responsive. Great content.
Cons: Looks expensive?
8. Ring Wall http://vimeo.com/6648869
Pros: It’s a massive 425 square metres in size. Enough room for everyone to play.
Cons: With 15 HD projectors we’re betting the ongoing running costs might stack up?
9. The Schematic TouchWall with RFID
Pros: It recognises RFID cards allowing you access to personal info. Social integration.
Cons: Nothing obvious. This wall is pretty cool.
10. The BendDesk.
Pros: It’s horizontal AND vertical.
Cons: Not quite wall sized! It’s a prototype so a little rough round the edges.
11. Canon’s big wall – Expo 2010
Pros: It’s looks big and multi user.
Cons: We can’t quite tell if this is a ‘smoke and mirrors’ job. This video is more about the camera than the wall itself.
12. HP’s video wall of touch (link):
Pros: Nice tight looking tiled screens. Cons Already looking a bit dated compered to the others. Touch only. Touch looks a little laggy.
13. The Giant iPhone – Table Connect
Pros: Pretty simple concept. Just plug in your iphone and mount it on a wall!
Cons: Do they make a wall sized one yet?
We’re pretty sure we’ll be seeing a lot more of these soon. Please send us any good ones we might have missed! 🙂
News Digital Media recently ran a promotion where you could win lots of prizes including the chance to be an Agency Hero. So guess who won an Agency Hero Award and $5000 for our Christmas party? Becki Luxton! @bexlux
In her own words..
‘Every week I correctly answered the quiz and it turns out I’m the hero! We have a giant cheque (I’ve always wanted one of those) and a week to plan our ultimate Christmas party. Thanks News Digital!’
You were already a hero in our eyes Becki, but here’s to News Digital for spotting it too!
In the search engine marketing and optimisation sector, it really does seem that change is the only constant.
In June, I wrote about the launch of Google Caffeine and the impact of social search in the marketing mix. Just four months later and Google has added another game-changing feature to their search engine results pages (SERPs), called Place Search.
As its name suggests, Place Search prioritises search results based on proximity of the website to the user’s current location, in an effort to make consumers “feel like a local everywhere [they] go”. It is very similar in concept to Yellow Pages but doesn’t require users to leave the Google homepage.
This is good news for consumers seeking local restaurants, shops, entertainment and the like, but for companies there are new challenges that come with it.
In addition to having its own dedicated category, Place Search also appears in natural results on the main SERP (in the form of business listings with reviews and a map showing result locations) when Google predicts that the user is looking for local information. But it is what that new content is replacing that is of concern.
Companies currently paying for Google AdWords to gain higher visibility on more generic search queries may find that their click-through rates suddenly take a tumble thanks to the new Places map, which is positioned in what was previously a lucrative AdWords position: the top right-hand corner.
Not only does it take a prime position, it maintains that position as the user scrolls down the page, which means significantly less visibility of company-sponsored AdWords.
It would not be far-fetched to expect AdWord costs to increase (due to the increased competition and importance of gaining the top three spots), despite a greater risk of fewer click-throughs and thus a decline in return on investment for those not appearing in the top spots.
In every challenge, there is an opportunity. In Place Search, the opportunity for companies is to raise the visibility of bricks-and-mortar stores to among 60 per cent of Australians who research online with an intent to purchase offline.
To do that, I asked one of our search experts here at Amnesia Razorfish to provide their top five tips on optimising for Place Search:
1. Get listed and be consistent: claim your free listing by providing your company details at www.google.com/places, ensuring that multiple locations each have their own profile containing the location/suburb in the Places title. Choose your categories carefully, and ensure your description is consistent across other directory listings.
2. Enrich the experience: take the opportunity to add additional information such as opening hours and rich media content (photos, YouTube videos, and so on) to your Places page; you want consumers to get a good feel for who you are and what you do.
3. Reviews: customer reviews play an important role in Place Search ranks. Ensure you have the process in place to monitor and respond to user reviews about your business.
4. Sponsored map icons: make your business stand out by investing in a personalised map icon that displays your logo.
5. AdWords ad extensions: link your Google Places listing with AdWords to enable users to see your location from the sponsored ad.
And my recommendation? Make the most of this opportunity while it is still free, as you have to assume Google is not out to destroy its own commercial model.
To that end, I would expect to see related new forms of paid advertising being launched by Google in the weeks and months to come. Given its current focus on location, my guess is that mobile advertising is next on the hit list. Watch this space.
I spotted a few Twitter users talking about this: The official Apple iPad video actually shows the NY Times site with a broken area of the page (apparently a flash video) which is caused by the lack of iPad support for Adobe Flash.
Why is this an issue? Well according to HP (here) 85% of the top 100 sites on the internet use Flash and that 75% of all video on the web is flash based. That’s a lot of missing content for a device that is supposed to be the ultimate content aggregator.
Freezeframe at 1m17s
This space looks set to hot up. Here’s HP’s own version of the iPad out this year demonstrating how Flash should work in a tablet PC:
Updated Mon March 24 2.31pm (Data now includes latest webstats as supplied by Mumbrella, Adnews, B&T, Campaign Brief, Inspiration Room).
Please note: This article is intended to provide a basic snapshot of trending traffic volume as supplied by publically available sources, it is not an in depth analysis of publisher content, audience, engagement etc.
There’s always a sense of irony about reporting on the people who report on you daily …but every now and then we’ll check up on the trends for local ad industry publishers in the digital space. This is not an attempt to compare apples with oranges on who’s reading what (eg: clients vs industry readership) but 2010 is shaping up to be a more interesting statistical battle traffic-wise with AdNews changing their model last month posting substantial gains in February (reasons listed below).
2009 was definitely a big year for Mumbrella coming out of the blue and scoring a lot of digital traffic with its blog format site. In contrast AdNews 2009 website numbers were destined to be limited because of their online model which only allowed access to stories for paid subscribers (although it saw gains to the end of the year when it discreetly opened up stories to email subscribers). B&T saw good digital growth in 2009 opening up for comments in posts and interestingly they appeared to somehow ride the coattails of Mumbrella’s traffic with notably similar peaks and troughs appearing in the traffic data below.
Campaign Brief and The Inspiration Room were kind enough to send in their latest data following, again showing solid growth online in the last calendar year.
Above: Alexa data for Adnews, Mumbrella, B&T
If you consider yourself a ‘thinker’ then this forthcoming event in Sydney looks set to be a blast – and all for a good cause. 15 Speakers set to battle it out and plenty of audience participation. Go on, click the link and book yourself a ticket. 🙂
A SPECIAL EVENT – APG PRESENTS BATTLE OF BIG THINKING
Battle of Big Thinking celebrates big thinking that leads to big ideas.
What’s Battle of Big Thinking all about?
>> Big ideas and spiky topics! 15 world class speakers, across five topics; Marketing/Advertising; Business; Media; Storytelling; Government/Social
>> You – the audience – get to vote for the biggest thinker
>> Julian Morrow described it as "a cut-throat reality show for brainiacs – we should have called it "So You Think You Can Think"
>> Fast, furious and lots of fun – at only $260 a ticket, this is a fraction of the cost of other conferences and proceeds go to a great cause…The Inspire Foundation
Fifteen speakers packed into one afternoon of inspirational thinking, new ideas and entertainment.
Aviational-jazz-hop masters The Conscious Pilots will perform for spectators following the match.
Your battle referee is Julian Morrow, Co-Founder of The Chaser.
DATE: Wednesday 17 March 2010
TIME: 12.30pm – 8pm
VENUE: Bay 20, Carriageworks, 245 Wilson St Redfern Sydney.
TICKETS: $260 per person, purchase through Ticketmaster here >>
Speakers preparing to do battle include –
– Tim Gartrell, CEO, Auspoll
– Nic Mackay, Managing Director, The Human Race
– Abigail E Thomas, Head, Strategic Development, ABC Innovation
– Richard Slatter, General Manager, We Are Hunted
– Jon Wilkins, Global Founder, Naked Communications
– Antony Loewenstein, Author of My Israel Question
– Tim Noonan, Director, Vocal Branding Australia
– Peter Williams, CEO, Deloitte Digital
– Richard Sauerman, Brand Strategist, Brand Alchemy
Battle of Big Thinking is sponsored by Fairfax Media and supported by the Inspire Foundation.
Brain controlled pinball machine. NUI 2.0?
Here’s a real world test on Google’s latest functionality – real time search results. There’s been a lot of hype over Google’s announcement that it now has ‘real time’ functionality. You can read the announcement (here). Below is Google’s promo video on how it works in case you missed it:
The real world test:
How well does it work? In the video below I’m using my Twitter account (@eunmac) to enter a tweet which contain the words GOOGLE, REAL, TIME, SEARCH. I already have a ‘real time search’ window open looking for these words and the theory is that the moment Google has indexed my tweet, it should show on-screen (no need for a refresh). The video is shot using Camtasia, and recorded/plays for as long as it took for the results to show.
It took Google 52.3 seconds to display my tweet in this instance. Not exactly “real time” but pretty good. Of course this is a one off test and the result should be taken with a pinch of salt. We’ll be evaluating speed in a more quant manner over the next few weeks.
How do I do a real time search in Google?
A couple of people have asked me how you get to the real time search results. Here’s how:
Step 1: Search for something from Google main page.
Step 2: In the Blue bar click [Show Options]
Step 3: Under the LHS menu that appears, click “Latest” under the “Any time” section.
(Alternatively – here’s one I made earlier. Just change the search term to the one you want).
Post by @eunmac
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