Another Viral marketing campaign waiting to be exposed?

March 6, 2009

This is doing the rounds via email and also on twitter (here and here). They are really funny (esp if these are genuine posts by a real person)… but is it the same if an agency does it on behalf of a client?

I wrote about ‘fake virals here a month ago – so it will be interesting to see where this ends up.

With all the posts signed as “Craig” we were thinking it might be Craigs List? What do you think is this real or fake????

@eunmac

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Reference: The tweet that started it…

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Facebook Epic Fail email viral – starring Kyle Doyle

October 22, 2008

The names have been changed – but here us the infamous Facebook email of someone being busted pulling a sickie – we may have a new internet star in the making… Good luck KD 🙂

UPDATE  6.15pm Oct 23:

1. Comments saying it’s fake. We looked into this yesterday. KD is a real person. Source of email has not been verified. Suspicion around the am pm dates not being capitalised.
2. People unhappy we changed the names but we’re really just reporting the viral phenomenon – not the people involved (update… the actual name is now in the header seeing as other people have published it).
3. Australian published an article (here)
4. The Facebook profile is there but no longer public (as of 5pmOct 23)
5. SMH (here) Ninemsn (here)
6. Friends bombarded his wall with feedback during the day (see some of this below). Many of KDs friends were contacted by the media asking for his mobile # requesting interviews.
7. The mail seemed to “go viral” around midday on Oct 22, despite the email contents being dated Aug 27th.

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That facebook profile – it appears completely genuine to us.

From: John Smith
Sent:
Wednesday, 27 August 2008 9:35 a.m.
To:
Karl Dowell
Subject:
Absence on Thursday 21st 2008
Hi Karl,
Please provide a medical certificate stating a valid reason for your sick leave on Thursday 21st 2008.
Thank You

JOHN SMITH

Real Time Manager

From: Karl Dowell
Sent:
Wednesday, 27 August 2008 9:38 a.m.
To:
John Smith
Subject:
RE: Absence on Thursday 21st 2008
Niresh,
1 day leave absences do not require a medical certificate as stated in my contract, provided I have stated that I am on leave for medical reasons.
Thanks
Regards,

Karl Dowell

Resolutions Expert – Technical

From: John Smith
Sent:
Wednesday, 27 August 2008 9:39 a.m.
To:
Karl Dowell
Subject:
RE: Absence on Thursday 21st 2008
Hi Karl,
Usually that is the case, as per your contract. However please note that leave during these occasions is only granted for genuine medical reasons. You line manager has determined that your leave was not due to medical reasons and as such we cannot grant leave on this occasion.

JOHN SMITH
Real Time Manager

From: Karl Dowell
Sent:
Wednesday, 27 August 2008 9:43 a.m.
To:
John Smith
Subject:
RE: Absence on Thursday 21st 2008

Hi Niresh,
My leave was due to medical reasons, so you cannot deny leave based on a line manager’s discretion, with no proof, please process leave as requested.
Thanks
Regards,

Karl Dowell

Resolutions Expert – Technical

 

From: John Smith
Sent:
Wednesday, 27 August 2008 9:50 a.m.
To:
Karl Dowell
Subject:
RE: Absence on Thursday 21st 2008
Hi Karl,
I believe the proof that you are after is below
image

JOHN SMITH

Real Time Manager,
____

From: Karl Dowell
Sent:
Wednesday, 27 August 2008 9:55 a.m.
To:
John Smith
Subject:
RE: Absence on Thursday 21st 2008

HAHAHA LMAO epic fail
No worries man
Regards,

Karl Dowell

Resolutions Expert – Technical

Below: Snapshot of Chatter on KD’s wall before it was made non-public…
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Mail Goggles

October 9, 2008

The new product has the goal of helping you unsend those crazy drunken emails that sometimes go out late at night and on weekends.

If enabled, Gmail asks to you to complete a few “simple” math problems in a limited period of time before the email goes out.

I am not sure if this will really stop me from sending an angry email, but it might be worth a try.


The best email/Outlook add-on ever made – Xobni.

July 3, 2008

Email is great, but it makes my life hell at the same time. This great free and very useful Outlook add-on/extension from Xobni http://www.xobni.com (that’s ‘inbox’ spelled backwards) tells you exactly what’s happening with your email. Hurrah! You’ll see who’s sending you what, stats gallore, and makes searching a lot faster through indexing. The analytics are brilliant.

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Yes, (see above) since 2004 I’ve gone from 6,000 emails to 16,000 that is with all spam removed. Wondered why I couldn’t get any work done these days! (Notice that I actually send a lot less now – I try to use the phone more).

image You can see who sent you how much, what and when + get threaded conversations and all files in one spot. Not to mention how quickly you responded etc. Also links through to Linked In for additional information which is kind of handy.

A little slow installing/indexing (took about 35 mins for me) but then again, look at the amount of information this thing is crunching.