Idea Envy: VW BlueMotion Roulette

September 2, 2011

This is one to file under ‘ideas you wish you’d come up with’ – in this case it was VW’s Norwegian agency Apt that got there first.

So how do you make people care about a boring-but-important feature like a car’s fuel consumption? What about asking consumers to upload their favourite fuel-economy related stories to your Facebook page? Or not.

In fact, these guys decided it would be more fun to turn one of Norway’s longest highways into a giant game of roulette. The person who correctly predicts where the BlueMotion will run out of fuel gets to keep one – finally giving people a real reason to research fuel economy…

(Kudos to @lyndonjhale for spotting this)

@BdeCastella


The Speed Camera Lottery

July 1, 2010

The Cannes award winning VW Fun Theory set a competition to come-up with cool ways to make boring things more fun. Here’s the winner

@handypearce


Internet Challenge September 2008

September 4, 2008

First Person to solve this challenge and post the answer in the comments will enjoy the title of “Internet Challenge Winner Sept 2008” for the rest of the month, and their name inserted below in red!

Winner =  Joshua Oliver – well done Joshua (see comments).

This challenge has been won but why not test yourself and see if you can beet Joshua’s time of 4 mins. Want to try a tougher one? (
here)


image 

THE CHALLENGE:
What’s the story behind this strange picture (can you spot what’s not quite right?) Who took the photo and where’s the source URL.
Time of posting 6.34 : Wed Sept 3rd 2008.

Rules for this challenge:
1. Winner to post answer in comments with your name.
2. Winner must post link to the original source of the photo.
3. Winner must explain the back story behind the image.
4. Winner should state how long it took them to find.
5. Miss out either 1,2,3,4 and you will be disqualified!

– Amusing comments and guesses are welcome.
– No prize – just the glory of having your name (in red) above!


March 22 2008 Amnesia Internet Challenge

March 22, 2008

PUZZLE #2: So we know a few people that claim they can find ANYTHING on the Internet. Are you one of these people? Well here’s your chance to prove yourself…
(This challenge posted 10.42pm GST+10 on Mar Feb 22 2008):

Is this image real or fake? (only part of image shown here).
Winner = [winner’s name to be posted here].

image

Rules for this challenge:
1. Winner to post answer in comments.
2. Winner must post full image url.
3. Winner must explain the back story behind the image.
4. Winner should state how long it took them to find.
– Amusing comments and guesses are welcome.
– No prize – just the glory of having your name (in red) above!

HAPPY HUNTING!


Feb/March 2008 Amnesia Internet Challenge

February 23, 2008

Fancy a little game?
So we know a few people that claim they can find ANYTHING on the Internet. Are you one of these people? Well here’s your chance to prove yourself… here’s the first of our monthly Amnesia Internet challenges (First posted 8.16pm GST+10 on Sat Feb 21 2008):

What is this and what’s going on in this photo??
Winner to post a valid url and adequate description in comments.
Pls – Tell us how long it took you to find it and how you got there!
Amusing guesses are of course welcome.

There’s no prize right now, just the honour 😉
***[AFTER 12 DAYS WE HAVE A WINNER – LEIGH followed by EVAN. WELL DONE! ] ***

image

image Digg this challenge if you liked it 🙂

SPOILERS BELOW:
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Got an idea for next months challenge? Send it to [ amnesiachallenge at live.com ] with a url and your details so we can credit you.